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Welcome to the CMV360 Weekly Wrap-Up for 15th–20th September 2025 – your quick overview of the latest updates in India’s commercial vehicles, electric mobility, and agriculture sectors.
This week, festive demand boosts small commercial vehicle and pickup sales, with Tata Motors launching its biggest festive offer, while Force Motors and Apollo Tyres reduce prices after GST cuts. EV adoption rises with EKA Mobility showcasing India’s largest commercial EV lineup and Euler Motors unveiling a 4-wheeler electric cargo. In agriculture, Mahindra upgrades its NOVO tractors, Escorts Kubota launches a stubble-reducing harvester, and Mahindra celebrates 20 years in Australia with the OJA tractor range.
Strong festive demand, GST benefits, and new product launches reflect growth across transport, logistics, and farming sectors, supporting entrepreneurs, farmers, and fleet operators alike.
Tata Motors Rolls Out Biggest Festive Bonanza on SCVs & Pickups

Tata Motors launches its biggest festive offer ‘Is Tyohar Pe Uphaar’ for SCV and pickup buyers. Ace Pro starts at ₹3.67 lakh, with assured 32-inch LED TV and up to ₹65,000 benefits. Offer valid for bookings till 22nd September 2025 and deliveries by 30th September, making it the best time for entrepreneurs to upgrade.
EKA Mobility Showcases India’s Largest Commercial EV Lineup at Delhi Convention

EKA Mobility showcased four new EVs across trucks, buses, and three-wheelers at the International Electric Convention 2025, securing 3,300 orders, including 2,000 e-buses under PM e-Bus Sewa. The company launched its AI-powered EKA Connect platform for fleet efficiency, strengthened global partnerships with Mitsui and VDL Groep, and highlighted its women-led R&D team, reinforcing its commitment to sustainable, profitable, and locally manufactured electric mobility solutions.
Force Motors Slashes Prices by Up to ₹6.81 Lakh After GST Cut

Force Motors has slashed prices across its lineup after GST dropped from 28% to 18%, cutting costs by ₹92,900–₹6.81 lakh on Traveller, Urbania, Trax, Monobus, and Gurkha. The company expects higher festive season demand, benefiting individual buyers, fleet operators, and sectors like healthcare. The move supports Make in India, boosts sales momentum, and strengthens the auto industry’s supply chain.
ChargeZone Acquires Fresh Bus Charging Network to Boost EV Bus Infrastructure in India

ChargeZone has acquired Fresh Bus’s charging network, expanding its presence to Hyderabad, Bangalore, Chennai, Mysore, and more. The move supports Fresh Bus’s plan to grow its fleet beyond 5,000 electric buses in five years. Renewable energy integration is planned for key hubs, with priority access for Fresh Bus operations. ChargeZone now operates 13,500+ charging points and aims to build one million, boosting India’s intercity EV infrastructure.
Diwali & Festive Discounts: How India’s Festivals Boost Trucking and Logistics

Diwali and Eid fuel massive truck and logistics demand, driven by ₹1 lakh crore festive sales. OEMs offer discounts, EMIs, and finance schemes, boosting new truck purchases. Rentals and leasing rise sharply, while quick commerce drives last-mile delivery needs. Rural transport also surges, creating opportunities for small truck buyers and fleet operators to profit from the festive rush.
Euler Motors to Unveil Game-Changing 4-Wheeler EV Cargo on 22nd Sept 2025

Euler Motors will unveil its 4-wheeler electric cargo on 22nd September 2025, promising higher payload, longer range, lower running costs, and zero emissions. Designed for urban logistics, it aims to cut operational costs, boost fleet ROI, and support India’s clean mobility goals. The launch is expected to be a game-changer for commercial EV adoption.
Apollo Tyres Slashes Prices After GST Cut on Tyres and Tubes

Apollo Tyres has cut prices after GST on tyres dropped from 28% to 18%, and tractor tyres now attract just 5% GST. Passenger tyres are cheaper by ₹300–₹1,500, while truck and bus tyres see up to ₹2,000 cuts. This move benefits farmers, fleet operators, and commuters, lowering maintenance costs and supporting agriculture, logistics, and road transport efficiency nationwide.

Tata Motors has launched the Ace Gold+ Diesel Mini-Truck at ₹5.52 lakh (ex-showroom), making it the most affordable diesel model in the Ace lineup. Powered by a 22 PS turbocharged Dicor engine with 900 kg payload capacity, it features cost-saving LNT technology, eliminating DEF usage. Backed by 2,500+ service outlets and 24×7 support, it ensures low TCO and high profitability for entrepreneurs.
Mahindra Launches Premium Features for NOVO Tractor Series After 11 Years

Mahindra has upgraded its NOVO tractor series after 11 years, offering four models (49–74 HP) with 2WD and 4WD options. Key additions include Creeper Mode, mBoost technology, DigiSense 4G connectivity, and upgraded MahaLIFT hydraulics with up to 2900 kg capacity. Farmers also get a 6-year extended warranty, better comfort features, and improved performance for multiple farming applications, enhancing productivity and reliability.
Escorts Kubota Launches PRO588i-G Combine Harvester in Punjab & Haryana to Reduce Stubble Burning

Escorts Kubota has launched the PRO588i-G combine harvester for Punjab and Haryana, designed to cut stalks close to the ground, reducing stubble burning and air pollution. Its Japanese threshing tech minimizes Basmati grain breakage, improving quality and market value. Weighing just 2,700 kg with crawler tracks, it reduces soil compaction and works well in wet fields, supporting sustainable and profitable farming practices.
Mahindra Celebrates 20 Years in Australia with Launch of OJA Tractor Range

Mahindra celebrates 20 years in Australia with the launch of OJA 1100 and 2100 series tractors, including OJA 1123 HST, 1126 HST, and 2126 HST. These tractors feature segment-first button-operated PTO, hydrostatic transmission, advanced hydraulics, and operator comfort enhancements. Built on a global 4WD platform, they offer versatility, durability, and performance. Mahindra provides an industry-leading 3+3-year warranty, with bookings open at dealerships, strengthening its commitment to Australian farmers and property owners.
This week highlights a strong momentum across India’s transport, EV, and agriculture sectors. Festive offers, GST-driven price cuts, and innovative product launches are driving sales, supporting farmers, fleet operators, and entrepreneurs. Rising EV adoption, upgraded farming equipment, and strategic expansions showcase India’s push toward sustainable, efficient, and profitable growth in commercial vehicles, logistics, and agriculture. The coming weeks are set to strengthen market activity and sectoral innovation further.
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