Mahindra Launches Premium Features for NOVO Tractor Series After 11 Years

Key Highlights:

• NOVO series upgraded after 11 years with premium features.

• Four models available from 49–74 HP, 2WD and 4WD options.

• Creeper Mode, mBoost technology, and DigiSense 4G added.

• Hydraulics upgraded to 2900 kg lift capacity with QLift system.

• Extended 6-year warranty offered across all NOVO models.

Mahindra Tractor has introduced a range of premium features for its NOVO tractor series to celebrate 11 years of its flagship product line. The company has added advanced technologies like Creeper Mode, mBoost technology, and enhanced MahaLIFT hydraulic systems across the 49–74 HP range.

Also Read: Mahindra Brings Farming Fun to Kids with Ride-On Electric Toy Tractor

Four Models in the NOVO Series

The NOVO tractor series includes four models:

• NOVO 605 DI PS

• NOVO 605 DI PP

• NOVO 655 DI PP

• NOVO 755 DI PP

All models are available in both 2WD and 4WD variants. Mahindra has also given tractors above 50 HP a fresh metallic red finish and extended the standard warranty to six years across the entire range.

Key New Features Introduced

Mahindra has focused on making the NOVO tractors more efficient and farmer-friendly with advanced features:

• Creeper Gear Mode – Enables ultra-low speed operation of 0.3–0.4 km/h for precision tasks such as onion planting and banana mulching.

• mBoost Technology – Offers three driving modes – Diesel Saver, Normal, and Power, allowing farmers to optimize fuel efficiency and performance as per the application.

• Enhanced MahaLIFT Hydraulics – Provides lift capacity between 2700–2900 kg with a ‘QLift’ button for quick and efficient heavy equipment handling.

• Smart Balancer Technology – Reduces engine noise and vibrations for smoother operation.

Advanced Digital Connectivity

The NOVO tractors come with DigiSense 4G technology that allows remote monitoring via smartphones. Farmers can track fuel consumption, acreage covered, number of trips, and overall tractor performance. The built-in geofencing feature helps maintain operational boundaries for safer and more efficient use.

Added Safety and Comfort

Mahindra is also offering factory-fitted options such as:

• Fiber canopy protection

• Auxiliary valve support for hydraulic implements

• ROPS (Roll Over Protective Structure) safety system

• Four-way adjustable captain seats with armrests for operator comfort

Designed for Multiple Farming Applications

The NOVO tractors are built for tasks like ploughing, tilling, sowing, and transportation. Their engines deliver high maximum torque and backup torque to support various farming implements, making them highly versatile machines.

Mahindra’s Global Presence

Mahindra Tractors has five manufacturing facilities in India and a strong presence in over 50 countries across six continents. The company achieved a global milestone of 4 million tractor sales in March 2024, reinforcing its position as one of the world’s leading tractor brands.

Also Read: Bihar Launches Papaya Vikas Yojana: Farmers to Get Rs 45,000 Subsidy

CMV360 Says

Mahindra’s decision to add premium features to the NOVO series highlights its commitment to innovation and farmer productivity. With advanced technologies like Creeper Mode, mBoost, and DigiSense, the tractors are now more powerful, fuel-efficient, and digitally connected. The extended warranty and upgraded hydraulics make them a strong choice for farmers looking for reliable performance and long-term value.