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New DelhiFADA August 2026 tractor retail data shows Mahindra Group maintaining market leadership as total sales reached 87,977 units, while ITL and Escorts Kubota gained market share.
By Robin Kumar Attri
Total tractor retail sales reached 87,977 units in August 2026, compared to 87,244 units in August 2025.
Overall tractor retail sales recorded a marginal 0.84% year-on-year growth.
Mahindra Tractor Division retained the No.1 position with a 23.53% market share.
Swaraj Division remained the second-largest tractor brand with an 18.09% market share.
International Tractors Limited (ITL) strengthened its market share to 13.43%.
Escorts Kubota recorded one of the strongest gains in market share, rising to 11.09% from 9.93%.
TAFE and Eicher Tractors witnessed a decline in retail volumes and market share.
The market share of smaller OEMs dropped sharply to 3.36% from 6.22%.
India's tractor retail market remained largely stable in August 2026, with total retail sales reaching 87,977 units, according to the latest data released by FADA Research. This was slightly higher than the 87,244 units retailed in August 2025, resulting in a marginal year-on-year growth of approximately 0.84%.
The latest tractor retail market share data shows that the Mahindra Group continued to dominate India's tractor market through its Mahindra Tractor Division and Swaraj Division. Meanwhile, International Tractors Limited, Escorts Kubota, John Deere and CNH Industrial strengthened their market positions during the month.
The Indian tractor retail market recorded a modest increase of 733 units in August 2026 compared to the same month last year. While the overall market remained almost flat, market share movements were visible among major tractor manufacturers. Mahindra Tractor Division, Swaraj Division, International Tractors Limited, Escorts Kubota, John Deere and CNH Industrial increased their retail sales and market share. On the other hand, TAFE Limited, Eicher Tractors and smaller manufacturers witnessed a decline in their market share compared to August 2025.
OEM / Brand | August 2026 Sales | Market Share Aug'26 | August 2025 Sales | Market Share Aug'25 |
Mahindra & Mahindra Ltd. (Tractor Division) | 20,703 | 23.53% | 20,159 | 23.11% |
Mahindra & Mahindra Ltd. (Swaraj Division) | 15,914 | 18.09% | 15,428 | 17.68% |
International Tractors Limited | 11,818 | 13.43% | 10,586 | 12.13% |
TAFE Limited | 10,780 | 12.25% | 11,030 | 12.64% |
Escorts Kubota Ltd. (Agri Machinery Group) | 9,756 | 11.09% | 8,666 | 9.93% |
John Deere India Pvt. Ltd. | 6,294 | 7.15% | 5,956 | 6.83% |
Eicher Tractors | 5,590 | 6.35% | 6,059 | 6.94% |
CNH Industrial (India) Pvt. Ltd. | 4,170 | 4.74% | 3,934 | 4.51% |
Others | 2,952 | 3.36% | 5,426 | 6.22% |
Total | 87,977 | 100% | 87,244 | 100% |
Source: FADA Research
Mahindra Tractor Division continued to lead the Indian tractor retail market in August 2026. The company retailed 20,703 tractors, compared to 20,159 units in August 2025.
Its market share increased to 23.53% from 23.11%, helping Mahindra retain its position as India's largest tractor OEM.
Also Read: Mahindra Tractor Sales August 2026: Sales Rise 5%, Domestic Sales Reach 27,595 Units
Swaraj Division maintained its second position in the Indian tractor market with retail sales of 15,914 units in August 2026.
The company improved its market share to 18.09%, compared to 17.68% in August 2025, reflecting stronger performance despite limited overall industry growth.
International Tractors Limited continued to hold the third position by retailing 11,818 tractors during August 2026, compared to 10,586 units in the previous year.
Its market share increased significantly from 12.13% to 13.43%, making ITL one of the major gainers in the August 2026 tractor retail market.
Also Read: Sonalika Sells Record 12,581 Tractors in August 2026, Production Hits New High
TAFE Limited retailed 10,780 tractors in August 2026, compared to 11,030 units in August 2025.
As a result, the company's market share declined slightly to 12.25% from 12.64%. However, TAFE continued to remain among India's leading tractor manufacturers.
Escorts Kubota recorded a strong improvement in its market position during August 2026. The company retailed 9,756 tractors, compared to 8,666 units in August 2025.
Its market share increased sharply to 11.09% from 9.93%, making it one of the strongest market share gainers among major tractor OEMs.
Also Read: Escorts Kubota Tractor Sales August 2026: Sales Rise 19.1% to 10,072 Units
John Deere India retailed 6,294 tractors in August 2026, up from 5,956 units during the same month last year.
The company's market share also improved from 6.83% to 7.15%, indicating positive retail growth during the month.
Eicher Tractors recorded retail sales of 5,590 units in August 2026, compared to 6,059 units in August 2025.
The decline in sales resulted in its market share falling to 6.35% from 6.94%.
CNH Industrial retailed 4,170 tractors in August 2026, compared to 3,934 units in August 2025.
The company's market share increased from 4.51% to 4.74%, showing an improvement in its overall position in the Indian tractor market.
Smaller tractor manufacturers collectively retailed 2,952 units in August 2026 and accounted for 3.36% of the total market.
This was significantly lower than 5,426 units and a 6.22% market share recorded in August 2025. The decline highlights the growing dominance of leading tractor manufacturers in India's retail market.
The August 2026 FADA tractor retail data shows that India's tractor market remained stable, with total sales recording marginal year-on-year growth.
Mahindra Tractor Division continued to hold the top position, followed by Swaraj and International Tractors Limited. Escorts Kubota emerged as one of the key gainers, while ITL, John Deere and CNH Industrial also improved their market share.
At the same time, the significant decline in the market share of smaller OEMs indicates that major tractor manufacturers are continuing to strengthen their hold on the Indian tractor retail market.
Also Read: VST Tillers and Union Bank Join Hands to Offer Easy Loans for Farm Equipment
India's tractor retail market remained steady in August 2026, with sales reaching nearly 88,000 units despite only marginal growth compared to last year. The Mahindra Group continued to dominate the market through its Mahindra Tractor and Swaraj divisions, while International Tractors and Escorts Kubota strengthened their market positions.
The falling contribution of smaller OEMs also shows increasing market consolidation among established tractor manufacturers. Going forward, rural demand, agricultural activity and farm mechanisation will remain important factors influencing tractor retail sales and market share trends in India.
About the author
Robin Kumar Attri is a content and video professional with 2.7 years of experience in the commercial vehicle domain. At CMV360, he creates news articles and videos covering trucks, tractors, buses, three-wheelers, and infrastructure machines.
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