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New DelhiFADA tractor retail sales reached 1.17 lakh units in July 2026. Mahindra led the market, followed by Swaraj and ITL, while overall rural demand remained strong across India.
By Robin Kumar Attri
Total tractor retail sales reached 1,17,349 units in July 2026.
Mahindra Tractor Division retained the No.1 position with a 22.89% market share.
Swaraj Division remained India's second-largest tractor brand with 19.03% market share.
International Tractors Limited (ITL) continued to hold the third position with over 13% market share.
TAFE and Escorts Kubota both increased sales and improved their market share year-on-year.
The combined market share of smaller OEMs declined sharply to 3.23% from 5.82% last year.
India's tractor retail market continued its strong momentum in July 2026, with total retail sales crossing 1.17 lakh units, according to the latest FADA Research data. Tractor retail sales reached 1,17,349 units, compared to 91,604 units in July 2025, registering healthy year-on-year growth of around 28%.
Strong rural demand, active agricultural operations, and increasing farm mechanisation continued to support tractor purchases across the country. The latest retail market share data also highlights that the Mahindra Group, through its Mahindra Tractor Division and Swaraj Division, continued to dominate the Indian tractor market.
The Indian tractor industry delivered another impressive month in July 2026 as retail sales increased by more than 25,700 units compared to the same month last year.
Most leading tractor manufacturers reported higher retail volumes, while market leadership remained largely unchanged. At the same time, leading OEMs continued strengthening their presence as the combined contribution of smaller manufacturers declined further.
Note: FADA stated that July 2026 tractor retail numbers for Telangana were not available. The retail data has been compiled as of 5 August 2026 from 1,465 out of 1,468 RTOs in collaboration with the Ministry of Road Transport & Highways.
OEM / Brand | July 2026 Sales | Market Share Jul'26 | July 2025 Sales | Market Share Jul'25 |
Mahindra & Mahindra Ltd. (Tractor Division) | 26,863 | 22.89% | 20,617 | 22.51% |
Mahindra & Mahindra Ltd. (Swaraj Division) | 22,334 | 19.03% | 16,733 | 18.27% |
International Tractors Limited | 15,991 | 13.63% | 12,824 | 14.00% |
TAFE Limited | 14,178 | 12.08% | 9,655 | 10.54% |
Escorts Kubota Ltd. (Agri Machinery Group) | 12,782 | 10.89% | 9,202 | 10.05% |
John Deere India Pvt. Ltd. | 8,087 | 6.89% | 6,986 | 7.63% |
Eicher Tractors | 7,910 | 6.74% | 6,321 | 6.90% |
CNH Industrial (India) Pvt. Ltd. | 5,417 | 4.62% | 3,932 | 4.29% |
Others | 3,787 | 3.23% | 5,334 | 5.82% |
Total | 1,17,349 | 100% | 91,604 | 100% |
Source: FADA Research
Mahindra Tractor Division remained India's largest tractor OEM in July 2026 by retailing 26,863 tractors. The company increased its market share to 22.89%, compared to 22.51% in July 2025, reinforcing its leadership in the Indian tractor market.
Swaraj Division continued to occupy the second position with 22,334 retail sales during July 2026. The brand improved its market share to 19.03%, up from 18.27% a year ago, reflecting strong demand in key agricultural markets.
International Tractors Limited retailed 15,991 tractors during the month. Although sales increased significantly over last year, its market share stood at 13.63%, slightly below the combined Mahindra brands but maintaining its position among India's top three tractor manufacturers.
TAFE recorded 14,178 tractor retail sales in July 2026. The company improved its market share to 12.08%, compared to 10.54% in July 2025, benefiting from higher retail demand.
Escorts Kubota retailed 12,782 tractors during July 2026. Its market share improved to 10.89%, up from 10.05% last year, supported by strong retail growth.
John Deere India reported retail sales of 8,087 units in July 2026. While sales increased compared to last year, its market share eased to 6.89% from 7.63%, as the overall industry expanded at a faster pace.
Eicher Tractors sold 7,910 units during the month. Despite higher sales volumes, its market share slipped marginally to 6.74%, compared to 6.90% in July 2025.
CNH Industrial retailed 5,417 tractors in July 2026. The company improved its market share to 4.62%, up from 4.29% a year earlier, reflecting stronger retail performance.
Smaller tractor manufacturers collectively retailed 3,787 units, accounting for 3.23% of the market. Their combined market share dropped significantly from 5.82% in July 2025, indicating that leading OEMs continued to strengthen their hold on the Indian tractor market.
The July 2026 FADA retail data highlights the continued strength of India's tractor industry, with retail sales crossing 1.17 lakh units. Healthy agricultural activity, positive rural sentiment, and increasing mechanisation continued to support demand across the country.
Mahindra Group maintained its clear leadership through both the Mahindra Tractor and Swaraj brands. International Tractors, TAFE, Escorts Kubota, John Deere, Eicher, and CNH Industrial also posted higher retail volumes, although market share movements varied across brands. The continued decline in the share of smaller OEMs indicates that established manufacturers are further consolidating their position in the Indian tractor market.
India's tractor retail market maintained strong momentum in July 2026, delivering another month of robust growth with sales crossing 1,17,000 units. The Mahindra Group continued to dominate the market through its Mahindra Tractor and Swaraj divisions, while TAFE, Escorts Kubota, ITL, and CNH Industrial also recorded healthy retail growth. With rural demand remaining resilient and farm mechanisation steadily increasing, the Indian tractor industry is well-positioned to sustain its growth trajectory in the coming months.
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