FADA Tractor Retail Market Share September 2026: Mahindra Group Leads as Sales Jump 13.7%

Key Highlights

• India’s tractor retail sales reached 76,906 units in September 2026, up from 67,612 units a year earlier.

• The tractor retail market recorded 13.75% year-on-year growth in September 2026.

• Mahindra Tractor Division retained the top position with a 23.70% market share.

• Swaraj Division remained the second-largest player with an 18.17% market share.

• Mahindra and Swaraj together accounted for nearly 41.9% of the total tractor retail market.

• International Tractors Limited (ITL) strengthened its position with a 13.21% share, while John Deere also gained market share.

• Escorts Kubota increased its market share to 10.11% from 9.90% in September 2025.

• The combined contribution of smaller OEMs declined sharply to 5.59% from 8.76% a year earlier.

India’s tractor retail market recorded strong growth in September 2026, with total sales reaching 76,906 units, according to the latest data from FADA Research. This compares with 67,612 units retailed in September 2025, representing a year-on-year increase of 13.75%.

The September data shows that the leading tractor manufacturers continued to strengthen their positions, with most major OEMs recording higher retail volumes than the same month last year. Mahindra Tractor Division continued to lead the market, followed by Swaraj Division and International Tractors Limited.

At the same time, the sharp decline in the contribution of smaller OEMs indicates that the market continued to consolidate around the major tractor manufacturers.

Also Read: FADA Tractor Retail Market Share August 2026: Mahindra Group Retains Strong Lead as Total Sales Reach 87,977 Units

Overall Tractor Market Performance - September 2026

The Indian tractor retail market added 9,294 units in September 2026 compared with September 2025. Total retail sales increased from 67,612 units to 76,906 units.

Mahindra Tractor Division, Swaraj Division, ITL, TAFE, Escorts Kubota, John Deere, Eicher and CNH Industrial all recorded higher retail volumes compared with September 2025.

Among the major manufacturers, International Tractors Limited recorded the highest percentage increase in sales at around 27.1%, followed by John Deere at approximately 25.9% and Swaraj at around 20.9%.

However, the 'Others' category witnessed a significant decline in sales, falling from 5,924 units to 4,299 units.

Tractor OEM Sales & Market Share - September 2026 vs September 2025

Source: FADA Research

Brand-Wise Tractor Sales Performance - September 2026

Mahindra & Mahindra Ltd. (Tractor Division)

Mahindra Tractor Division maintained its leadership in India's tractor retail market in September 2026. The company retailed 18,223 tractors, compared with 15,524 units in September 2025. This represents a growth of approximately 17.4% year-on-year. Its market share also improved to 23.70%, up from 22.96% in the same month last year. Mahindra therefore continued to remain India's largest tractor OEM based on September retail sales.

Also Read: Mahindra Tractor Sales Fall 21% in September 2026, But YTD Sales Rise 7%

Mahindra & Mahindra Ltd. (Swaraj Division)

Swaraj Division retained the second position with retail sales of 13,975 tractors in September 2026. The division had sold 11,564 units in September 2025. Its sales increased by approximately 20.9%, while market share improved from 17.10% to 18.17%. With the Mahindra Tractor Division and Swaraj combined, the Mahindra Group accounted for around 41.9% of India's tractor retail market during the month.

International Tractors Limited

International Tractors Limited emerged as one of the strongest performers among the leading tractor OEMs in September 2026. The company retailed 10,159 tractors, compared with 7,995 units in September 2025. This translates into a year-on-year growth of approximately 27.1%. ITL's market share increased substantially from 11.82% to 13.21%, helping it maintain the third position in the market.

Also Read: Sonalika Tractors Cross 1 Lakh YTD Sales in Just Six Months

TAFE Limited

TAFE Limited recorded retail sales of 8,605 tractors in September 2026, compared with 7,944 units during the same month last year. The company registered an increase of around 8.3% in sales. However, its market share declined from 11.75% to 11.19% due to the faster growth of some competing manufacturers. Despite this decline, TAFE remained the fourth-largest tractor OEM in September.

Escorts Kubota Limited

Escorts Kubota continued to strengthen its position in the Indian tractor market. The company retailed 7,772 tractors in September 2026, compared with 6,692 units in September 2025. This represents a year-on-year increase of approximately 16.1%. Its market share rose from 9.90% to 10.11%, taking the company past the 10% mark during the month.

Also Read: Escorts Kubota Tractor Sales Fall 16.7% in September 2026; YTD Sales Rise 10%

John Deere India Pvt. Ltd.

John Deere India recorded a strong improvement in September 2026, with retail sales reaching 6,007 tractors compared with 4,771 units a year earlier. The company's sales increased by approximately 25.9% year-on-year. Its market share also increased from 7.06% to 7.81%. This performance helped John Deere strengthen its position among India's leading tractor manufacturers.

Eicher Tractors

Eicher Tractors retailed 4,410 units in September 2026, compared with 3,995 tractors in September 2025. Sales increased by around 10.4% during the period. However, its market share slipped slightly from 5.91% to 5.73%. Eicher continued to hold its position among the major tractor OEMs despite the marginal decline in market share.

CNH Industrial (India) Pvt. Ltd.

CNH Industrial recorded retail sales of 3,456 tractors in September 2026, compared with 3,203 units in September 2025. The company registered sales growth of approximately 7.9%. However, its market share declined from 4.74% to 4.49%.

Other Tractor Manufacturers

The combined 'Others' category recorded retail sales of 4,299 tractors in September 2026, significantly lower than the 5,924 units sold in September 2025. As a result, the market share of smaller OEMs declined sharply from 8.76% to 5.59%. The decline suggests that the major tractor manufacturers captured a larger portion of the market during September 2026.

Key Takeaway from September 2026 Tractor Market

The September 2026 FADA tractor retail data points to a strong improvement in India's tractor market, with overall retail sales growing by nearly 14% year-on-year. Mahindra Tractor Division continued to lead the market, while Swaraj retained the second position. Together, the two Mahindra Group divisions controlled nearly 42% of total tractor retail sales during the month.

International Tractors Limited recorded the strongest growth among the top three players, while John Deere and Escorts Kubota also improved their market positions. TAFE remained a major player despite a slight decline in market share. The sharp fall in the 'Others' category was another important development, indicating that established tractor manufacturers continued to gain a larger share of India's retail market.

Also Read: E-Krishi Yantra Anudan Yojana 2026: Get Up to 50% Subsidy on Farm Equipment, Apply by October 13

CMV360 Says

September 2026 turned out to be a strong month for India's tractor retail market, with sales crossing 76,900 units and recording double-digit year-on-year growth. Mahindra continued to set the pace, while Swaraj, ITL, John Deere and Escorts Kubota strengthened their positions.

The combined 41.9% market share of Mahindra and Swaraj highlights the group's continued dominance in the tractor segment. Meanwhile, the growing share of several established OEMs and the declining contribution of smaller players point towards increasing consolidation in India's tractor market.