Tata Motors launches ‘EVOLVE’ – an exclusive customer engagement programme for Tata EV owners

The EVOLVE program will include a variety of customer-focused activities such as experiential drives, initiatives to assist the greater community, exchange and upgrade programs, and special referral bonuses.

Continuing the celebration of World Environment Day, Tata Motors has announced the launch of 'EVOLVE', a program that brings together Tata EV owners for a shared journey towards the rise of EV acceptability in the country.

According to the corporation, the program will include a variety of customer-focused activities such as experiential drives, initiatives to assist the greater community, exchange and upgrade programs, and special referral bonuses.

To begin 'EVOLVE,' the company has introduced the first leg of this consumer engagement project - a limited-period referral program that will be phased in. This incentive program will provide exceptional experiences to Tata Motors consumers in exchange for their help in building the Tata EV family.

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For the time being, the referral scheme is only available in 13 cities: Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Ahmedabad, Kolkata, Kochi, Jaipur Thiruvananthapuram, Coimbatore, and Visakhapatnam.

The Tata EV owner community is rising by the day. It is a close-knit group of people that love their automobile together. Tata Motors is committed to developing and doing the best for its EV community, with one of the most diverse portfolios of 4-wheeler EVs in India and a promise to offer new EV products at various price points and body types in the future.

Tata Motors has been able to accelerate EV adoption in the country by developing a complete EV ecosystem with Tata Group firms to deliver simple, cost-effective solutions for customers, thanks to a well-calibrated product mix and strong consumer-facing activities. 'EVOLVE' is the company's next stage in the development of this ecosystem.