Force Motors Partners with Zoho for Digital Transformation

Key Highlights:

• Force Motors starts Project DigiForce to upgrade its tech systems.
• Zoho will provide CRM, DMS, and 12 AI-based tools.
• Over 200 dealerships and 100+ service and parts centers to get new systems.
• Goal is to improve speed, service, and decision-making.
• Digital tools to support dealers in India and abroad.

Force Motors Limited has entered into a strategic partnership with Zoho Corporation to initiate a comprehensive digital transformation across its extensive dealer network. This collaboration is part of Force Motors' ambitious Project DigiForce, aimed at modernizing its technological infrastructure.

Aim of the Partnership

Under the agreement, Zoho will deploy its advanced Customer Relationship Management (CRM) and Dealer Management System (DMS) platforms, complemented by 12 AI-powered applications. These cloud-based solutions are set to replace outdated systems currently in use across Force Motors' network, spanning more than 200 dealerships, 70 service centers, and 30 parts centers throughout India.

The primary goal of implementing these new systems is to streamline operations within Force Motors' dealer ecosystem. This initiative is expected to significantly enhance customer engagement, optimize sales and service processes, and foster data-driven decision-making capabilities.

Impact and Expectations

Force Motors anticipates that this technology overhaul will drive operational efficiency improvements across its domestic and international operations. With distribution partners in over 25 countries, the company aims to elevate service standards and operational transparency.

Leadership Insights

Prasan Firodia, Managing Director of Force Motors, expressed confidence in the transformative potential of Project DigiForce. He emphasized its role in enhancing customer experiences and empowering dealer networks on a global scale.

Mani Vembu, CEO of Zoho, highlighted the partnership's strategic alignment in revolutionizing customer experiences. The integrated platform is poised to create a cohesive ecosystem that simplifies operations and strengthens collaboration across the board.

About Force Motors

Force Motors, established in 1958 and headquartered in Pune, stands as India's largest van manufacturer. The company operates multiple manufacturing facilities nationwide and holds strategic partnerships with global automotive giants like Mercedes-Benz and BMW.

About Zoho Corporation

Zoho Corporation, based in Chennai, is renowned for developing a suite of over 55 business applications used by millions globally. With a robust workforce and a commitment to innovation, Zoho operates its data centers and maintains a global footprint.

Also Read: Force Motors Rolls Out 100,000th Engine at Chennai Plant

CMV360 Says

This partnership underscores Force Motors' commitment to advancing technological capabilities within India's automotive sector. With the auto industry becoming more tech-driven, upgrading dealer operations through Zoho’s digital tools can improve customer service, speed up processes, and give dealers more control. It also shows that Force is serious about staying competitive, not just in India but in global markets too.