FADA Tractor Retail Sales October 2026: Mahindra Leads with 23.03% Market Share

Key Highlights

• India's tractor retail sales reached 79,285 units in October 2026, compared with 76,898 units in October 2025.

• The tractor retail market recorded 3.10% year-on-year growth during October 2026.

• Mahindra Tractor Division retained the top position with 18,263 units sold and a 23.03% market share.

• Swaraj Division secured the second position with 14,206 units and a 17.92% market share.

• International Tractors Limited (ITL) increased its market share to 13.07%, while CNH Industrial recorded the highest sales growth among the major OEMs.

India's tractor retail market recorded positive growth in October 2026, with total sales increasing to 79,285 units from 76,898 units in October 2025. This represents a year-on-year growth of approximately 3.10%, according to the latest retail data released by the Federation of Automobile Dealers Associations (FADA).

The October 2026 FADA tractor retail sales data shows that Mahindra & Mahindra's Tractor Division continued to lead the Indian tractor market, followed by its Swaraj Division and International Tractors Limited. While most major tractor manufacturers reported higher retail volumes, TAFE Limited witnessed a decline in sales compared with the same month last year.

Another important development was the improvement in market share recorded by Mahindra, Swaraj, ITL, Escorts Kubota, John Deere and CNH Industrial. Meanwhile, the combined contribution of smaller tractor manufacturers declined during the month.

Also Read: FADA Tractor Retail Market Share September 2026: Mahindra Group Leads as Sales Jump 13.7%

Overall Tractor Market Performance - October 2026

India's tractor retail market recorded sales of 79,285 units in October 2026, compared with 76,898 units in October 2025. This represents an increase of 2,387 tractors during the year-on-year comparison.

The market registered approximately 3.10% growth, indicating an improvement in overall tractor retail demand.

Among the leading manufacturers, CNH Industrial recorded the highest year-on-year sales growth of approximately 28.9%, followed by International Tractors Limited at 13.3%.

Mahindra Tractor Division, Swaraj, Escorts Kubota, John Deere and Eicher also reported positive sales growth. However, TAFE recorded a decline of approximately 4.5% in retail volumes.

The combined market share of Mahindra Tractor Division and Swaraj Division increased to 40.95% in October 2026, compared with 39.46% in October 2025, further strengthening the Mahindra Group's position in India's tractor market.

Tractor OEM Sales and Market Share - October 2026 vs October 2025

The following table provides a comparison of tractor manufacturer-wise retail sales and market share in October 2026 and October 2025.

Source: FADA Research

Brand-Wise Tractor Sales Performance - October 2026

Mahindra & Mahindra Ltd. (Tractor Division)

Mahindra Tractor Division retained its leadership position in India's tractor retail market in October 2026. The company recorded retail sales of 18,263 tractors, compared with 16,967 units in October 2025.

This represents year-on-year growth of approximately 7.6%. Its market share also improved to 23.03% from 22.06% during the same month last year. With more than 18,200 tractors retailed, Mahindra Tractor Division remained India's largest tractor manufacturer in terms of retail sales during October 2026.

Mahindra & Mahindra Ltd. (Swaraj Division)

Swaraj Division continued to hold the second position in India's tractor retail market. The company recorded sales of 14,206 tractors in October 2026, compared with 13,379 units in October 2025. Its retail sales increased by approximately 6.2% year-on-year, while its market share improved from 17.40% to 17.92%. Together, Mahindra Tractor Division and Swaraj accounted for 32,469 tractor sales and approximately 40.95% of India's total tractor retail market in October 2026. This highlights the Mahindra Group's strong position in the domestic agricultural machinery segment.

International Tractors Limited (Sonalika Tractors)

International Tractors Limited (ITL), which sells tractors under the Sonalika brand, recorded strong growth in October 2026. The company retailed 10,364 tractors during the month, compared with 9,151 units in October 2025. This represents year-on-year growth of approximately 13.3%. Its market share also increased from 11.90% to 13.07%, strengthening its position as India's third-largest tractor OEM based on retail sales.

TAFE Limited

TAFE Limited recorded retail sales of 9,256 tractors in October 2026, compared with 9,695 units in October 2025. The company witnessed a year-on-year decline of approximately 4.5% in retail volumes. Its market share also decreased from 12.61% to 11.67%. Despite the decline in sales and market share, TAFE maintained its position as the fourth-largest tractor manufacturer in India's retail market during October 2026.

Escorts Kubota Limited

Escorts Kubota Limited's Agri Machinery Group recorded retail sales of 8,331 tractors in October 2026, compared with 7,902 units in October 2025. The company registered year-on-year growth of approximately 5.4%. Its market share also improved from 10.28% to 10.51%. This performance helped Escorts Kubota maintain its position among India's leading tractor manufacturers, with its market share remaining above the 10% mark.

John Deere India Pvt. Ltd.

John Deere India recorded retail sales of 6,439 tractors in October 2026, compared with 6,067 units in the corresponding month last year. The company's sales increased by approximately 6.1% year-on-year. Its market share also improved from 7.89% in October 2025 to 8.12% in October 2026. The improvement in both sales volumes and market share helped John Deere strengthen its position in India's competitive tractor market.

Eicher Tractors

Eicher Tractors recorded retail sales of 4,858 units in October 2026, compared with 4,729 tractors in October 2025.

The company registered year-on-year growth of approximately 2.7%. However, its market share declined slightly from 6.15% to 6.13%. Despite the marginal decline in market share, Eicher continued to maintain its position among India's established tractor manufacturers.

CNH Industrial (India) Pvt. Ltd.

CNH Industrial emerged as the fastest-growing tractor OEM among the listed major manufacturers in October 2026. The company recorded retail sales of 3,992 tractors, compared with 3,096 units in October 2025. This represents strong year-on-year growth of approximately 28.9%.

Its market share also increased from 4.03% to 5.04%, reflecting an improvement of 1.01 percentage points. This made CNH Industrial one of the strongest performers in terms of both retail sales growth and market share improvement during October 2026.

Other Tractor Manufacturers

The combined 'Others' category recorded retail sales of 3,576 tractors in October 2026, compared with 5,912 units in October 2025.

This represents a significant year-on-year decline of approximately 39.5%. Consequently, the combined market share of smaller tractor manufacturers decreased from 7.69% to 4.51%. The decline indicates that the leading tractor manufacturers accounted for a larger proportion of total retail sales during October 2026.

Key Takeaways from India's October 2026 Tractor Retail Market

The October 2026 FADA tractor retail data highlights a positive but moderate improvement in India's tractor market. Total retail sales increased by 3.10% year-on-year, reaching 79,285 units.

Mahindra Tractor Division continued to lead the market, while Swaraj retained the second position. Together, the two divisions accounted for approximately 40.95% of total tractor retail sales.

International Tractors Limited also strengthened its position with a higher market share of 13.07%. CNH Industrial emerged as the fastest-growing major OEM, while Escorts Kubota and John Deere also improved their market positions.

On the other hand, TAFE recorded a decline in sales, while the contribution of smaller tractor manufacturers fell considerably. Overall, the October figures show that established tractor manufacturers continued to strengthen their presence in India's agricultural machinery market.

Also Read: FADA October 2026 CV Retail Sales: Tata Motors Leads with 34.67% Market Share as Sales Rise 2.29% YoY

CMV360 Says

India's tractor retail market maintained positive momentum in October 2026, with sales reaching 79,285 units. Mahindra and Swaraj continued to dominate, accounting for nearly 41% of the market. ITL and CNH Industrial also recorded encouraging improvements, while TAFE faced a decline. The growing market share of established manufacturers and falling contribution of smaller OEMs highlight changing competition in India's tractor industry.