FADA Retail Tractor Sales Report July 2025: Mahindra Leads with Over 20,000 Units, 88,722 Units Total Sold

Key Highlights:

• 88,722 tractors were sold in July 2025, up from 79,961 units in July 2024.

• Mahindra & Mahindra (Tractor Division) leads with 20,610 units, 23.23% market share.

• Swaraj Division sold 16,725 units, capturing 18.85% of the market.

• Sonalika (ITL), TAFE, and Escorts Kubota show strong YoY growth.

• Kubota sales fall significantly to just 569 units, down from 1,462 units.

• Data collected from 1,386 out of 1,446 RTOs, excluding Telangana.

The Federation of Automobile Dealers Associations (FADA) has released its retail tractor sales report for July 2025, showing steady year-on-year growth in the Indian tractor market. A total of 88,722 tractors were sold across India in July 2025, compared to 79,961 units in July 2024, marking a healthy increase of 8,761 units.

Also Read: FADA Retail Tractor Sales Report June 2025: Mahindra Leads with Over 17,500 Units, 77,214 Units Total Sold

Tractor OEM Sales Report – July 2025 vs July 2024

Tractor Brand-Wise Sales Performance Overview

Mahindra & Mahindra (Tractor Division)

Mahindra retained its number one position in July 2025 by selling 20,610 tractors, up from 18,436 units in July 2024. Its market share also increased slightly from 23.06% to 23.23%, maintaining its dominance in the Indian tractor industry.

Swaraj (M&M Swaraj Division)

Swaraj continued to show strong performance with 16,725 units sold in July 2025. However, its market share dipped from 20.34% last year to 18.85%, despite a slight increase in absolute sales numbers.

Sonalika (International Tractors Ltd)

Sonalika maintained the third spot, registering 12,536 unit sales compared to 11,147 units in July 2024. Its market share rose to 14.13%, showing a positive growth trend.

TAFE (Tractors and Farm Equipment Ltd)

TAFE made significant gains in July 2025, selling 9,649 units, up from 7,871 units last year. Its market share increased from 9.84% to 10.88%, reflecting growing demand for its Massey Ferguson and Eicher models.

Escorts Kubota Ltd

Escorts Kubota reported 9,196 units sold in July 2025, slightly higher than 8,273 units last year. Its market share remained stable at 10.36%, continuing its steady performance in the agri-machinery segment.

John Deere India

John Deere recorded 7,027 tractor sales, an increase from 6,237 units in July 2024. The company now holds a 7.92% market share, up from 7.80%, indicating consistent demand for its premium tractor models.

Eicher Tractors

Eicher Tractors sold 6,166 units in July 2025, rising from 5,417 units last year. Its market share also grew modestly from 6.77% to 6.95%, continuing its upward trend in rural markets.

CNH Industrial (New Holland)

CNH, which includes New Holland tractors, achieved 3,872 unit sales, improving from 3,016 units in July 2024. Its market share climbed from 3.77% to 4.36%, showing healthy growth.

Kubota Agricultural Machinery

Kubota faced a major decline, with sales dropping to 569 units in July 2025, from 1,462 units in July 2024. Its market share fell sharply to 0.64%, likely due to reduced rural demand or pricing challenges.

Other OEMs

Brands that individually accounted for less than 1% market share together sold 2,372 units, compared to 1,835 units last year. Their combined share rose slightly to 2.67%, showing broader interest in smaller or emerging brands.

About the Report

The sales data has been compiled by FADA in collaboration with the Ministry of Road Transport & Highways (MoRTH). It includes retail registration data from 1,386 out of 1,446 RTOs across India. However, figures from Telangana (TS) were not included in this report.

Also Read: Domestic Tractor Sales Rise to 64,322 Units in July 2025, Marking 8.05% YoY Growth

CMV360 Says

The July 2025 tractor sales report shows encouraging signs of rural market stability and growing demand for agricultural machinery. Mahindra & Mahindra continues to dominate the sector, both through its core tractor division and the Swaraj brand. Meanwhile, Sonalika, TAFE, and Escorts Kubota also showed strong year-on-year improvements.

While most brands saw positive momentum, Kubota faced a sharp dip, which may point to brand-specific challenges or shifts in customer preference. The overall industry growth from 79,961 to 88,722 units highlights the increasing mechanisation of Indian agriculture.

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