FADA Retail Tractor Sales Report August 2025: Mahindra Leads With 20,156 Units, 85,215 Tractors Sold

Key Highlights:

• 85,215 tractors sold in Aug 2025.

• Mahindra tops with 20,156 units.

• Swaraj records 15,418 tractor sales.

• TAFE grows to 11,028 units.

• Escorts Kubota reaches 8,662 units.

The Federation of Automobile Dealers Associations (FADA) has released the retail tractor sales report for August 2025. The data shows a strong year-on-year growth in the Indian tractor market, highlighting steady demand in rural areas. A total of 85,215 tractors were sold in August 2025, compared to 65,477 units in August 2024, marking an impressive increase of nearly 20,000 units.

Also Read: FADA Retail Tractor Sales Report July 2025: Mahindra Leads with Over 20,000 Units, 88,722 Units Total Sold

Tractor OEM Sales Report – August 2025 vs August 2024

Tractor Brand-Wise Sales Performance Overview

Mahindra & Mahindra (Tractor Division)

Mahindra retained its leadership position with 20,156 units sold in August 2025. However, its market share slightly dipped from 24.72% in August 2024 to 23.65% despite a solid increase in absolute sales numbers.

Swaraj (M&M Swaraj Division)

Swaraj continued its strong momentum, selling 15,418 tractors, compared to 12,225 units last year. Though its market share declined slightly from 18.67% to 18.09%, the brand still maintained a firm hold in the rural tractor segment.

TAFE (Tractors and Farm Equipment Ltd)

TAFE reported significant year-on-year growth with 11,028 tractors sold in August 2025, up from 7,117 units last year. Its market share also rose from 10.87% to 12.94%, reflecting stronger demand for Massey Ferguson tractors.

Sonalika (International Tractors Ltd)

Sonalika sold 10,410 tractors in August 2025, compared to 8,501 units in August 2024. Although its overall sales improved, the market share slightly dropped from 12.98% to 12.22%.

Escorts Kubota Ltd

Escorts Kubota delivered a strong performance with 8,662 tractors sold, a sharp rise from 5,866 units in August 2024. Its market share also increased to 10.16%, indicating higher rural adoption of its farm machinery.

John Deere India Pvt Ltd

John Deere saw moderate growth with 5,987 tractors sold in August 2025, up from 5,295 units last year. However, its market share declined from 8.09% to 7.03%, showing a slight shift in preference toward other brands.

Eicher Tractors

Eicher tractors also gained momentum, with 5,958 units sold compared to 4,185 units last year. Its market share improved from 6.39% to 6.99%, showing consistent demand from farmers.

CNH Industrial (New Holland)

CNH reported 3,900 tractors sold in August 2025, up from 2,554 units last year. Its market share increased from 3.90% to 4.58%, showing healthy growth in its segment.

Other OEMs

Other tractor manufacturers, each accounting for less than 1% share, sold 3,696 units in August 2025, compared to 3,547 units last year. Their combined market share stood at 4.34%.

About the Report

The sales data has been compiled by FADA Research in collaboration with the Ministry of Road Transport & Highways (MoRTH). It is based on vehicle registration data from 1,391 out of 1,451 RTOs across India. Figures from Telangana (TS) were not included in this report.

Also Read: Domestic Tractor Sales Rise to 64,297 Units in August 2025, Marking 28.25% YoY Growth

CMV360 Says

The August 2025 tractor sales report shows a strong growth trend in India’s rural and agricultural economy. With over 85,000 tractors sold, the industry continues to see robust demand, supported by good monsoon patterns and rising farm mechanisation. Mahindra and Swaraj maintained leadership, while TAFE and Escorts Kubota emerged as strong gainers.

The steady rise in retail tractor sales indicates farmer confidence, ongoing government support, and expanding mechanisation in agriculture, making tractors a crucial driver of India’s rural economy.

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