Domestic Tractor Sales Rise to 1,46,180 Units in September 2025, Marking 45.39% YoY Growth

Key Highlights:

• Total domestic tractor sales: 1,46,180 units

• YoY growth: 45.39% compared to September 2024

• Mahindra & Mahindra leads with 64,946 units

• TAFE Group records over 53% YoY growth

• Sonalika sees volume rise but market share drop

India’s tractor market witnessed a strong performance in September 2025, with total domestic sales reaching 1,46,180 units, up 45.39% from 1,00,542 units sold in September 2024. This robust growth was driven by rising agricultural activity, strong rural demand, and improved financing support across key farming states.

Also Read: Domestic Tractor Sales Rise to 64,297 Units in August 2025, Marking 28.25% YoY Growth

Brand-Wise Tractor Sales Report – September 2025

Brand-Wise Sales Analysis

Mahindra & Mahindra (M&M)

Mahindra & Mahindra maintained its dominance in the domestic market with 64,946 tractors sold, up from 43,201 units in September 2024. The company achieved 50.33% growth, and its market share rose from 42.97% to 44.43%, a gain of 1.46 percentage points. Strong rural demand, a wide product range, and effective dealer networks helped sustain its leadership.

Also Read: Mahindra Tractors Sales Report September 2025: 64,946 Units Sold, 50% Growth

TAFE Group

TAFE Group, including Massey Ferguson and Eicher brands, recorded 27,530 units, up 53.08% from 17,984 units last year. Its market share increased from 17.89% to 18.83%, gaining 0.95 percentage points. The growth came from expanding sales in key agricultural regions and rising demand for mid-horsepower tractors.

Sonalika Tractors

Sonalika reported 17,971 units, up 25.59% year-on-year from 14,309 units in September 2024. However, its market share dropped from 14.23% to 12.29%, showing slower growth than the industry average. The decline highlights tough competition in the 40–60 HP segment.

Escorts Kubota

Escorts Kubota achieved 17,803 units, up 48.54% compared to 11,985 units last year. Its market share rose from 11.92% to 12.18%, a 0.26 percentage point increase. The company performed well in both utility and premium tractor segments, supported by its strong brand positioning and product variety.

Also Read: Escorts Kubota Tractor Sales Report September 2025: 18,267 Units of Tractors Sold, 47.6% Sales Growth Recorded

John Deere

John Deere registered 9,240 units, growing 31.92% from 7,004 units in September 2024. Despite volume growth, its market share fell from 6.97% to 6.32%, down by 0.65 points. The decline suggests rising competition and slower rollout of new models in some regions.

New Holland

New Holland recorded 6,825 units, marking 51.57% YoY growth from 4,503 units last year. The company’s market share improved from 4.48% to 4.67%, up 0.19 percentage points. Its strong performance came from consistent demand in the 40–55 HP tractor segment.

VST Tillers Tractors

VST sold 357 units, registering 33.21% growth from 268 units last year. However, its market share slightly declined from 0.27% to 0.24%, reflecting intense competition from larger OEMs in the compact tractor segment.

Also Read: VST Tillers & Tractors September 2025 Sales Report: 3,480 Units Sold, 34.73% YoY Sales Growth

Indo Farm

Indo Farm sold 402 units, up 17.89% from 341 units in September 2024. However, its market share slipped from 0.34% to 0.28%, a 0.06% decline. The company saw stable performance but trailed behind the overall industry growth rate.

SDF (Same Deutz-Fahr)

SDF recorded 86 units, growing 56.36% compared to 55 units last year. Its market share remained stable at 0.06%, reflecting steady demand for its premium European tractor models in select markets.

Captain Tractors

Captain Tractors delivered a strong performance with 240 units sold, up 73.91% year-on-year from 138 units. Its market share increased from 0.14% to 0.16%, showing better acceptance in small tractor categories.

Preet Tractors

Preet Tractors sold 475 units, up 8.94% from 436 units in September 2024. However, its market share fell from 0.43% to 0.32%, a decline of 0.11 percentage points, as its growth remained below the overall market average.

ACE Tractors

ACE was the only brand to report a decline in sales, with 305 units compared to 318 units last year, marking a 4.09% fall. Its market share also dropped from 0.32% to 0.21%, showing weakness in demand despite the broader market uptrend.

Also Read: Indian Tractors Now Exported to 162 Countries with Emission Norm Alignment: ICCT

CMV360 Says

India’s tractor industry recorded strong double-digit growth in September 2025, backed by good monsoon rains, healthy kharif output, and pre-festive buying sentiment. Major players like Mahindra and TAFE strengthened their lead, while Sonalika and John Deere saw slight share losses despite higher sales.

With rabi season preparations and festive demand approaching, the domestic tractor market is likely to maintain this positive momentum in the coming months.

Stay tuned with CMV360 for more monthly tractor sales reports, brand-wise updates, and detailed market insights.