Mahindra starts MaxSeeder production in India, offering zero-till, multi-crop seeding for 35 HP tractors, with electronic controls designed to reduce fuel, labour and fertiliser wastage.
Mahindra and Swaraj sold 52,100 tractors in September 2026, down 21%, while April-September sales grew 7% to 2.74 lakh units.
Mahindra tractor sales grew 5% in August 2026, reaching 29,507 units. Domestic sales stood at 27,595 units, while cumulative FY27 sales recorded strong 16% growth.
Mahindra OJA completes three years, boosting compact 21-30 HP 4WD tractor adoption with advanced technology, automation, telematics and specialised solutions for horticulture, orchards, vineyards and modern farming.
Mahindra Group appoints Shveta Arya as Group Chief Strategy Officer from September 15, 2026, strengthening strategy, growth and long-term value creation.
Mahindra Tractors launches 'Duniya Vich Ikko Lalkaar' campaign in Punjab featuring Sukhbir Singh and Parmish Verma, celebrating farming heritage, culture, innovation, and modern tractor technology.
Mahindra Yuvraj 215 NXT
₹ 3.10 Lakh *
Mahindra 575 DI XP Plus
₹ 6.94 Lakh *
Mahindra NOVO 605 DI PP V1 4WD
₹ 13.21 Lakh *
Mahindra 275 DI TU PP
₹ 5.45 Lakh *
Mahindra 585 DI
₹ 7.08 Lakh *
Mahindra YUVO TECH Plus 265 DI
₹ 5.53 Lakh *
New Delhi
