Parikshit Ghosh Promoted to SVP & Head - Marketing & National Business Operations at Mahindra & Mahindra

Key Highlights

• Parikshit Ghosh promoted to Senior Vice President at Mahindra.

• Will lead Marketing & National Business Operations.

• Brings 26 years of experience at Mahindra & Mahindra.

• Led brand building, digital transformation, and dealer expansion.

• Earlier worked as Territory Manager at Hindustan Motors Ltd.

Mahindra & Mahindra Limited has elevated Parikshit Ghosh to the position of Senior Vice President & Head - Marketing & National Business Operations for its Automotive and Farm Equipment Business.

Before this promotion, Ghosh served as Vice President & Head - Marketing and National Business Operations - Mahindra Tractors, where he played a key role in driving strategic growth across the company's tractor and farm machinery business.

Led Growth Across Mahindra's Tractor Business

In his previous role, Parikshit Ghosh successfully led several initiatives focused on strengthening Mahindra's position in the agricultural machinery market. His work included:

• Building and strengthening the Mahindra tractor brand.

• Driving digital transformation across marketing and business operations.

• Introducing customer-centric initiatives to improve user experience.

• Managing national business operations for the tractors and farm machinery business.

These efforts contributed to the company's overall growth and operational efficiency in the farm equipment segment.

26 Years of Leadership at Mahindra & Mahindra

Parikshit Ghosh has been associated with Mahindra & Mahindra for 26 years, during which he has held multiple leadership positions across different business functions.

His experience includes responsibilities in:

• Marketing

• Sales

• Customer Care

• Spare Parts Business

• Farm Machinery Operations

Throughout his career at Mahindra, he has contributed to profit and loss (P&L) growth, expanded the company's dealer network, led supply chain transformation initiatives, and enhanced customer experience across the business.

Experience Before Mahindra

Before joining Mahindra & Mahindra, Parikshit Ghosh worked as a Territory Manager at Hindustan Motors Ltd. His early experience in the automotive industry helped build a strong foundation in sales, business operations, and leadership.

Focus on Future Growth

With his elevation to Senior Vice President & Head - Marketing & National Business Operations, Parikshit Ghosh is expected to play an even bigger role in strengthening Mahindra's automotive and farm equipment businesses. His extensive experience in marketing, business transformation, customer engagement, and operational excellence is expected to support the company's future growth strategy.

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CMV360 Says

Parikshit Ghosh's promotion reflects Mahindra & Mahindra's focus on strengthening its leadership with experienced professionals. Having spent over two decades with the company, he has contributed significantly to brand development, business growth, dealer expansion, digital transformation, and customer experience. In his new role, he will lead marketing and national business operations for the Automotive and Farm Equipment Business, supporting Mahindra's continued growth across key markets.