CNH Industrial Unveils Game-Changing Multi-Vehicle Simulator in Gurugram, India

Key Highlights:

•    CNH Industrial introduces a Multi-Vehicle Simulator in India for off-highway vehicles.
•    It's the first of its kind in India's off-highway vehicle sector.
•    The simulator will streamline product development and validation processes.
•    CNH Industrial expands its India Technology Centre with advanced R&D labs.
•    This move underscores CNH's commitment to innovation and sustainability in India.

CNH Industrial has opened an advanced Multi-Vehicle Simulator (MVS) at its India Technology Centre (ITC) in Gurugram, establishing a first in the Indian off-highway vehicle industry. This strategic move is consistent with CNH's commitment to leveraging new technologies to boost the agricultural and construction industries in India and beyond.

The newly adopted MVS is expected to transform CNH's product development and validation processes. It will perform a variety of key roles, including ergonomics simulation, user experience testing, product validation, and employee training.

Ashish Sharma, Vice President and Managing Director - ITC, CNH, emphasized the simulator's effect, stating, "The MVS significantly improves our R&D capabilities, allowing us to simulate and test various vehicle scenarios in a controlled environment. This technology improvement will enable our teams to drive innovation while adapting to our customers' continuously changing needs."

CNH's Chief Technology Officer, Friedrich Eichler, emphasized the significance of the ITC and the new simulator, saying, "Our investment in the Multi-Vehicle Simulator at the ITC is a testament to our belief in India's potential as a hub of technological excellence. This facility will allow us to virtually refine our products, improving quality while lowering development time and waste, which aligns with our environmental goals."

Since its launch in 2021, the ITC has played a critical role in CNH's plan to integrate and harness global technology trends, thereby expanding its product portfolio in India and around the world.

The ceremony also celebrated the ITC's expansion, which included 32,000 square feet of modern R&D labs and collaborative areas. This extension is intended to encourage innovation and productivity among CNH's teams, thereby strengthening the center's position in CNH's global R&D network.

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CNH's commitment to India is shown in its strong network of over 470 dealers and 1,000 touchpoints throughout the nation. This demonstrates its solid presence and trusted brand portfolio. The brand portfolio includes Case IH, New Holland, and CASE Construction Equipment.

CMV360 Says

This new simulator is like a smart video game for big vehicles! It's cool because it helps CNH Industrial make their vehicles better without having to drive them around. Plus, it's the first one ever in India, which is pretty awesome. 

With this, they can make sure everything works perfectly before it hits the roads or construction sites. Looks like CNH is serious about making top-notch vehicles while also caring about the environment.