Greaves Retail Launches Electric Construction Equipment at bauma CONEXPO India 2024

Key Highlights:

• Greaves Retail launched electric light construction equipment at bauma CONEXPO India 2024, focusing on zero emissions.
• Mini Excavators (2-4 Ton) with Kubota engines deliver strong performance for tough excavation tasks.
• Electric Scissor Lifts (6-14m) ensure safe, smooth, zero-emission operations for indoor and outdoor use.
• Electric Boom Lifts offer great reach and compact design, powered by lead-acid or lithium batteries.
• Greaves showcased its diversification strategy, supporting India's infrastructure growth and sustainability.

Greaves Retail, a division of Greaves Cotton Limited, has made a significant move into the construction equipment industry. At bauma CONEXPO India 2024, the company launched a new range of high-performance electric light construction equipment. 

This launch aligns with their focus on sustainability by offering zero-emission solutions that combine cutting-edge technology with reduced operational costs.

New Product Lineup of Greaves Retail

The newly introduced range includes:

Mini Excavators (2 Ton to 4 Ton)

• Powered by Kubota engines.
• Features higher digging forces for heavy-duty excavation.
• Ideal for challenging construction conditions.

Electric Scissor Lifts (6–14 Meters)

• Designed for both indoor and outdoor projects.
• Advanced safety features like overload sensing and automatic braking.
• Battery-powered for zero emissions and noise-free operations.

Electric Boom Lift

• Platform height of 13.8 meters and horizontal outreach of 7.81 meters.
• Compact design for tight spaces and urban environments.
• Offers maintenance-free lead acid or lithium battery options.

Excel Controlinkage Showcases Engineering Excellence

Excel Controlinkage Pvt. Ltd., a subsidiary of Greaves Cotton, also showcased its advanced products. Highlights included gear shift levers, cables, throttle controls, and metal-bonded rubber components for heavy commercial vehicles. These products are designed for durability and efficiency, catering to both domestic and international clients.

CEO’s Vision for Growth

Narasimha Jayakumar, CEO of Greaves Retail, emphasized the growth potential in India’s construction sector, fueled by government investments in infrastructure. He highlighted the industry's projected growth rate of 9.5% CAGR, with an estimated market size of $1.4 trillion by 2025. 

Jayakumar stated, “Launching our new range at bauma CONEXPO India 2024 reflects our commitment to innovation, sustainability, and supporting the construction sector’s growth.”

Greaves Cotton’s Diversification Strategy

This entry into construction equipment aligns with Greaves Cotton’s strategy to diversify beyond its traditional automotive focus. The company has transitioned from a single-product, single-fuel firm to a multi-product, multi-fuel enterprise with diversified revenue streams.

Greaves Retail’s new range highlights its commitment to sustainability and innovation, setting a benchmark for the future of construction equipment in India.

Also Read: SANY India Unveils Advanced Construction Equipment at Bauma Conexpo 2024

CMV360 Says

Greaves Retail's move into the construction equipment sector is a smart decision, especially with the growing demand for sustainable solutions in India. Their new range of zero-emission, high-performance machines meets both environmental and operational needs. This move shows how Greaves Cotton is evolving and staying ahead as an innovative player in both the mobility and construction industries.