From Bajaj Auto to Global Tractors: Ashish Nagpal Takes Charge of ITL’s International Marketing

Key Highlights:

• Ashish Nagpal joins ITL as Head of Marketing, International Business.

• He brings over 20 years of FMCG and automotive experience.

• Nagpal spent 12 years at Bajaj Auto.

• ITL exports tractors to more than 150 countries.

• He will oversee marketing for ITL’s global business.

Ashish Nagpal has joined International Tractors Limited (ITL) as Head of Marketing, International Business, marking a new chapter in his career after a 12-year stint at Bajaj Auto. With more than two decades of experience across the FMCG and automobile sectors, Nagpal brings extensive expertise in marketing, brand building, strategy and business growth to his new role.

Nagpal announced the move on LinkedIn, describing his time at Bajaj Auto as fulfilling and his new opportunity at ITL as a humbling experience. He also expressed excitement about contributing to the company’s next phase of global growth.

Ashish Nagpal’s Career Journey

Before joining ITL, Nagpal spent 12 years at Bajaj Auto, where he most recently served as General Manager and Category Marketing Head. His responsibilities included category marketing and growth strategy for the company’s commercial vehicle portfolio, along with work involving commuter motorcycles and electric scooters.

During his Bajaj Auto tenure, Nagpal also handled marketing responsibilities across Latin America, covering markets such as Mexico, Colombia, Central America and the Caribbean. This experience gave him exposure to international markets and diverse customer segments.

Earlier in his career, Nagpal worked with Hindustan Coca-Cola Beverages, Wrigley and Eveready Industries, taking up roles across marketing, sales and channel management. His overall experience spans more than 20 years across FMCG and automotive businesses.

New Role at International Tractors Limited

At ITL, Nagpal will oversee marketing for the company’s international business. ITL manufactures the Sonalika and Solis tractor brands and has established a global presence across more than 150 countries.

The company is India's largest tractor exporter and has built a strong presence across international markets, particularly in Europe, Africa and Asia. Nagpal’s appointment comes as ITL continues to expand its global footprint and strengthen its brands in international markets.

With his background in category marketing, international business, brand strategy and growth, Nagpal will now be responsible for supporting ITL’s marketing efforts across its global operations.

A New Chapter for Nagpal

Nagpal’s move from Bajaj Auto to ITL represents a shift from the two-wheeler and commercial vehicle industry to the global tractor business. His experience across domestic and international markets is expected to be relevant to ITL as the company continues building its presence worldwide.

In his LinkedIn announcement, Nagpal highlighted the strong foundation already created by ITL and the larger opportunity ahead. He said he is genuinely looking forward to helping strengthen the Indian brand further on the global stage.

With ITL’s presence across more than 150 countries and Nagpal’s extensive experience in marketing and international markets, his new role will focus on supporting the company’s global business and brand-building ambitions.

Nagpal’s appointment adds an experienced marketing and strategy professional to ITL’s international business leadership as the company continues to develop its Sonalika and Solis tractor brands across global markets.

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CMV360 Says

Ashish Nagpal’s appointment at International Tractors Limited marks a new phase in his two-decade marketing career. His experience at Bajaj Auto, including international market responsibilities, adds valuable expertise to ITL’s global business. As the company expands the Sonalika and Solis brands across international markets, Nagpal will focus on strengthening marketing and supporting ITL’s continued growth on the global stage.