Force Motors Launches Digital Transformation Project 'DigiForce'

Key Highlights:

• Force Motors launched Project DigiForce for digital transformation.
• EY Parthenon is aiding in this two-year project.
• The initiative aims to upgrade Force Motors' digital systems.
• Project DigiForce includes training for employees and dealers.
• The focus is on innovation and operational efficiency.

Force Motors, a prominent van manufacturer, has launched Project DigiForce, a digital transformation initiative aimed at increasing innovation and productivity throughout its supply chain. 

EY Parthenon, a premier strategic consulting firm, has been hired to assist Force Motors with its revolutionary initiative.

The digital technology and innovative solutions developed throughout this two-year program will contribute to the development of a future-ready company.

The key milestones in this collaboration with EY-P include rebuilding Force Motors' digital landscape, adopting advanced digital platforms, technologies, and customer solutions, and increasing Force Motors' capabilities and security. 

Project DigiForce also includes specific change management, training, and development programs to support workers and dealers through this transformation.

EY Parthenon's expertise will be critical in ensuring that Force Motors seamlessly navigates the digital transformation process, preserving its competitive advantage in the ever-changing automotive sector. 

Prasan Firodia, Managing Director of Force Motors, emphasized the strategic importance of this program, noting, "Digital transformation is crucial to our growth plan, and Project DigiForce will bring about a revolutionary shift in the way we work and compete in the market. At the heart of this project is our unwavering commitment to developing and delivering best-in-class shared passenger transportation solutions, which have been Force Motors' hallmark for more than six decades. In addition to increasing productivity and operational efficiency, Project DigiForce will encourage innovation and creativity within the organization."

Vinay Raghunath, Partner, Automotive and Mobility Sector Leader at EY Parthenon India, observed, "Digital transformation should be considered a continual journey rather than a one-time action or destination. Organizations must be able to measure the value extracted from their digital transformation roadmap and promote a culture of continuous learning and adoption."

Force Motors also works with top IT companies to connect systems and empower personnel through targeted training programs. Force Motors is set to strengthen its dynamic marketplace leadership and provide stakeholders unique value by focusing on operational excellence and customer-centric innovation.

Also Read: Bharat Mobility Expo 2024: Force Motors Showcases sustainable urban commuting solutions

CMV360 Says

The launch of Project DigiForce by Force Motors is an important move towards digital transformation. By working with EY Parthenon and top IT firms, Force Motors is improving its technology and preparing its employees for the future. This smart strategy will help them stay competitive and grow in the fast-changing automotive industry.