Ashish Tandon Joins Euler Motors as Global Head of Customer Excellence

Key Highlights

• Ashish Tandon appointed as Global Head of Customer Excellence at Euler Motors.
• Brings over 25 years of automotive industry experience.
• Will focus on enhancing customer experience and EV ecosystem development.
• Saurav Kumar emphasizes the importance of a superior customer journey.
• Euler Motors continues innovation with Storm EV and HiLoad EV models.

Euler Motors, a leading electric commercial vehicle manufacturer, has appointed Ashish Tandon as its new Global Head of Customer Excellence. This move aims to enhance customer experience and strengthen the company’s EV ecosystem.
Tandon brings over 25 years of experience in the automotive sector. He has held leadership roles at Tata Motors Commercial Vehicles Business, TAFE, and Mahindra & Mahindra. In his new position, he will lead Euler Motor’s customer excellence initiatives and oversee the development of the Euler EV ecosystem.
With growing demand for electric vehicles, Euler Motors is focusing on improving customer experience and integrating advanced EV technology. Tandon will work on creating a seamless and scalable customer journey across all touchpoints. His qualifications include an Engineering degree and an Advanced certification in EV technology from IIT Delhi.

Leadership Perspective and Vision

Saurav Kumar, Founder and CEO of Euler Motors, highlighted the importance of this appointment: “Like with our vehicles, we want to deliver a differentiated and matchless customer experience—both before purchase and in after-sales service. We are confident that Ashish Tandon’s expertise will help us accelerate India’s transition to electric mobility.”

Tandon expressed his enthusiasm for the role: “India’s EV industry has primarily focused on product and adoption. I am excited that Euler Motors is investing in the post-acquisition experience, as it is crucial for driving long-term change in mobility.”

Innovation in EV Offerings

Euler Motors is known for its innovative EVs, including the Storm EV, India’s first 4W LCV with ADAS and Night Vision Assist, offering a 200 km range. The HiLoad EV also leads the 3W segment with a 688 kg payload capacity and a 170 km ARAI-certified range.

Also Read: Bajaj Auto to Launch E-Rickshaw by End of FY25, Entering a Fast-Growing Market

CMV360 Says

Industry experts believe that Euler Motors focus on after-sales service and customer satisfaction will boost consumer confidence and accelerate EV adoption in the commercial sector.