Retail Tractor Sales Report December 2024: 99,292 Units Sold with Mahindra Leading the Market

Key Highlights

• Tractor sales grew by 25.8% YoY, reaching 99,292 units in Dec 2024.
• Mahindra & Mahindra led with 24.46% market share (24,289 units).
• Swaraj Division secured 18.36% market share with 18,226 units sold.
• TAFE Limited sales rose to 11,555 units, holding 11.64% share.
• Escorts Kubota and International Tractors saw slight market share declines.

The Federation of Automobile Dealers Associations (FADA) has released the retail tractor sales data for December 2024, showcasing a significant year-on-year increase in sales. A total of 99,292 tractors were sold in December 2024, compared to 78,944 units in December 2023. This impressive growth of nearly 25.8% highlights the steady demand for tractors in India.

Also Read: Retail Tractor Sales Report for November 2024: Strong Growth with Increased Sales

Sales Performance by Tractor Brands in December 2024

Below is the detailed Tractor OEM market share comparison for December 2024 and December 2023:

Brand-Specific Insights

Mahindra & Mahindra Limited (Tractor Division)

Mahindra & Mahindra continued to dominate the market with sales of 24,289 units, capturing a 24.46% market share in December 2024. This marks a significant increase from the 18,586 units sold in December 2023, when their market share was 23.54%.

Swaraj Division (Mahindra & Mahindra)

The Swaraj division, another strong performer under Mahindra group, sold 18,226 tractors in December 2024, achieving a 18.36% market share, up slightly from their 14,384 units sold in December 2023.

International Tractors Limited (Sonalika)

International Tractors Limited, the maker of Sonalika tractors, sold 12,766 units, holding a 12.86% market share. However, this is a drop from the 14.38% share they held in December 2023, despite a rise in unit sales from 11,350 units.

TAFE Limited (Massey Ferguson)

TAFE Limited saw a strong performance with 11,555 units sold in December 2024, capturing an 11.64% market share, up from their 8,059 units and a 10.21% share in December 2023.

Escorts Kubota Limited

Escorts Kubota sold 9,252 tractors, holding a 9.32% market share. While their sales volume increased from 8,160 units in December 2023, their market share declined from 10.34%.

Eicher Tractors

Eicher Tractors sold 6,971 units in December 2024, securing a 7.02% market share, slightly lower than their 7.15% share in December 2023, when they sold 5,646 units.

John Deere India Pvt Ltd

John Deere India recorded sales of 6,351 units, capturing a 6.40% market share, compared to 5,229 units sold in December 2023, when they held a 6.62% share.

CNH Industrial (India) Pvt Ltd

The manufacturer of New Holland tractors, CNH Industrial, achieved sales of 4,054 units in December 2024, holding a 4.08% market share, slightly down from their 4.25% share in December 2023 with sales of 3,358 units.

Kubota Agricultural Machinery India Pvt. Ltd.

Kubota Agricultural Machinery India recorded sales of 1,488 units, capturing a 1.50% market share in December 2024, slightly lower than the 1.93% share they held in December 2023 with 1,523 units sold.

Other Brands

Other brands collectively sold 4,340 units, holding a 4.37% market share, a notable increase from their 2,649 units and a 3.36% share in December 2023.

Also Read: Domestic Tractor Sales December 2024: 13.97% Growth, 50,986 Units Sold

CMV360 Says

The tractor market in India experienced a robust growth in December 2024, with Mahindra & Mahindra maintaining its leadership position. Brands like TAFE and John Deere showed strong sales improvements, while some players like International Tractors Limited and Escorts Kubota faced slight market share declines despite growth in sales numbers.

This rise in sales reflects positive trends in the Indian agriculture sector and increased demand for farm machinery.

For the latest updates on tractor sales and industry trends, stay tuned to CMV360!