New Holland to Open Second India Plant to Double Tractor Market Share

Key Highlights:

• New Holland to set up its second tractor manufacturing facility in India.

• Bigger than the existing 60-acre Greater Noida plant with 70,000-unit capacity potential.

• Plans to double market share in India’s 900,000-unit tractor market by 2030.

• Launches “Made-in-India” compact 35–55 HP tractors for export markets.

• India is positioned as a global manufacturing and innovation hub.

New Holland, a leading brand under CNH Industrial, has announced plans to establish its second tractor manufacturing facility in India. This move aims to strengthen its presence in the country and double its market share within the next five years.

Also Read: CNH Unveils Made-in-India Compact Tractor, Aims to Double Market Share

Larger Facility to Meet Growing Demand

The upcoming New Holland plant will be bigger than CNH’s current facility in Greater Noida, Uttar Pradesh. The existing plant is spread across 60 acres and has an annual capacity of 60,000 tractors, which can be scaled up to 70,000 units.

“In 2024, we produced about 51,000 tractors at this facility, selling 37,000 in India and exporting 14,000 to the US, Europe, and other markets,” said Gerrit Marx, Global CEO of CNH. He emphasized that the company’s goal is to achieve a double-digit market share in India’s 900,000-unit tractor market by 2030.

India Positioned as a Global Hub

New Holland is set to make India a key centre for manufacturing and innovation. The company will leverage India’s supplier base, skilled workforce, and cost advantages to create globally competitive products.

“India was earlier seen as part of the Asia-Pacific and was not given enough focus. Now, we want India to become a strategic hub for global operations,” Marx stated.

As part of this vision, CNH unveiled its first “Made-in-India” compact four-wheel drive tractors in the 35–55 HP range, which will be exported to European and North American markets.

Business Expansion and Product Portfolio

CNH currently generates about $1 billion in revenue from its India operations, with 65% from agriculture, 32% from construction equipment, and 3% from financial services.

In addition to the Greater Noida tractor plant, CNH operates a combine harvester plant in Pune, a construction equipment unit in Pithampur, Madhya Pradesh, and a technology and product development centre in Gurugram.

The company is also a market leader in sugarcane harvesters and small square balers, holding a 60% market share in both segments.

Also Read: India's Tractor Market Grows 28% in August 2025, GST Cut to Boost Festive Demand

CMV360 Says

New Holland’s second tractor plant highlights its strong commitment to India’s agricultural sector. By focusing on manufacturing, innovation, and exports, the company aims to transform India into a global hub and double its domestic market share by 2030. This expansion will strengthen its position in the competitive tractor industry and boost local job opportunities.