CNH Unveils Made-in-India Compact Tractor, Aims to Double Market Share

Key Highlights:

• CNH launches its first Made-in-India compact tractor.

• Plans to double New Holland tractor market share in 5 years.

• Focus on 30–50 HP localized tractors for Indian farmers.

• India Technology Centre in Gurugram set to be the largest R&D hub.

• Exports products from India to over 80 countries.

CNH, a global leader in agricultural and construction equipment, has previewed its first Made-in-India compact tractor from its Greater Noida plant. The launch highlights the company’s commitment to strengthening India as a hub for manufacturing, technology, and exports.

CNH’s Growth Plans in India

India is one of the fastest-growing markets for CNH. The company has announced its goal of doubling its tractor market share in the country under the New Holland brand within the next five years. This growth will be driven by a strong range of localized products, particularly compact tractors in the 30–50 HP category, designed to meet the specific needs of Indian farmers.

Four Key Priorities for Indian Operations

CNH has identified four major focus areas for its India operations:

• Expanding localized manufacturing for domestic and global markets

• Positioning India as a global technology and R&D hub

• Growing market share with India-specific product offerings

• Using Indian engineering expertise to deliver cost-effective solutions

Strong Manufacturing and Export Network

Currently, CNH exports products manufactured in India to over 80 countries. The company operates three plants across India:

• Greater Noida – tractors, harvesters, and more

• Pune – construction equipment

• Pithampur – compactors, loader backhoes, and excavators

In addition, CNH has a strong nationwide dealer network to support sales and service for its agricultural and construction machinery.

India Technology Centre – A Global R&D Powerhouse

CNH’s India Technology Centre, located in Gurugram, employs over 700 engineers and is set to become the company’s largest global technology facility. Equipped with multi-vehicle simulators, advanced prototyping tools, and virtual/extended reality labs, the centre supports CNH’s global product pipeline with cutting-edge research and development.

Leadership Statements

Gerrit Marx, CEO of CNH, emphasized that “India is a cornerstone of our global growth strategy.”

Narinder Mittal, President and Managing Director, India, added that the company is investing heavily in manufacturing, technology, and sourcing in line with the government’s “Make in India” vision.

About CNH Industrial

CNH Industrial, listed on the New York Stock Exchange, employs more than 35,000 people worldwide. Its portfolio includes well-known brands such as Case IH, New Holland Agriculture, Case and New Holland Construction Equipment, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, and Eurocomach.

Also Read: Mahindra Arjun Tractors Mark 25 Years with 6-Year Warranty and Advanced Features

CMV360 Says

With the unveiling of its first Made-in-India compact tractor, CNH is setting the stage for significant growth in India’s tractor market. By focusing on localized products, expanding exports, and boosting R&D, the company aims to double its market share while supporting Indian farmers with modern, efficient, and affordable machinery.