Massey Ferguson Launches MF 241 Sona Plus Tractor with Advanced Features and Family-Centric Appeal

Key Highlights:

• The new MF 241 Sona Plus tractor was launched in India.

• Power Steering Plus and Heavy-Duty Axle included.

• Fuel savings of up to ₹1 lakh yearly claimed.

• Long Wheelbase and Max OIB Brakes for better control.

• Emotional launch video highlights family connection.

Massey Ferguson has launched its new tractor, the MF 241 Sona Plus, in India. This modern tractor not only offers strong performance and improved features for farmers but also comes with an emotional message about family pride and legacy.

A Tractor That Connects with Emotions

The company shared a heartwarming launch video featuring a young farmer who surprises his family by bringing home the new MF 241 Sona Plus. Without informing anyone, he arrives home with the new tractor, leaving his parents and grandfather touched and proud.

The grandfather recalls past memories and compares the tractor’s value to "2000 kilos of gold," lovingly calling it real 'sona' (gold). This emotional comparison reflects the tractor’s role beyond farming; it becomes a symbol of family progress and deep emotional connection.

Powerful Features of the MF 241 Sona Plus

The MF 241 Sona Plus is built to offer farmers ease of use, comfort, and long-term benefits. Key features include:

• Power Steering Plus: Makes steering easy and reduces fatigue during long working hours.

• Heavy-Duty Front Axle Plus: Stronger front axle for carrying heavy loads and working with larger implements.

• Long Wheelbase Plus (1935 mm): Better stability during work and prevents front lifting, especially with heavy tools.

• Max OIB (Oil Immersed Brakes) Plus: Provides effective braking and safety on fields and roads.

Fuel Saving and Maintenance Benefits

Massey Ferguson states that the MF 241 Sona Plus can help farmers save up to ₹1 lakh every year on fuel due to its high fuel efficiency. Alongside this, the tractor also requires low maintenance, making it more economical in the long run. With a good resale value, it adds even more advantage for buyers.

"The Biggest Plus Is Family"

In the video, the young farmer expresses his gratitude to his father and grandfather, calling them the biggest plus in his life. This emotional touch highlights how the MF 241 Sona Plus goes beyond machinery, it becomes a part of the family’s dreams and achievements.

Trusted Brand with a Strong Base

Massey Ferguson already has the trust of over 5 lakh customers in India. With the launch of MF 241 Sona Plus, the brand is confident that it will continue supporting farmers in becoming more efficient, successful, and emotionally connected to their work.

Also Read: FADA Retail Tractor Sales Report April 2025: 71,992 Units Sold

CMV360 Says

The MF 241 Sona Plus is more than just a tractor, it’s a blend of advanced farming features and family pride. With strong features, fuel savings, and emotional value, Massey Ferguson aims to make farming not only easier but more meaningful for Indian farmers.