Tractors
Trucks
- Find by Budget
- Find by Type
Buses
- Find by Budget
- Find by Type
The EC210 excavator by Volvo CE India combines versatility, efficiency, and modular design for both local and global markets.
By Robin Kumar Attri
Volvo Construction Equipment (CE) India has crafted the EC210 hydraulic excavator, tailored specifically for the Indian market while also catering to global needs. Kamel Sid, Global Head of Operations, and Dimitrov Krishnan, Managing Director of Volvo CE India, are confident in the machine’s potential both domestically and internationally.
The EC210 is designed for a wide range of applications including road building, rock breaking, general construction, waste management, quarry operations, and sand mining. It stands out for its fuel efficiency, offering up to a 15% improvement, and its maintenance costs, which are up to 20% lower. These features make the EC210 a robust and cost-effective choice for various industries.
The EC210 is built on a modular platform similar to those used in China and Korea. This design allows for greater manufacturing flexibility and easier adaptation to different markets. For instance, different engines can be integrated seamlessly due to the machine's compatible electronic system and software, ensuring versatility across various regions.
Significant development work for the EC210 was conducted locally in India, in collaboration with Volvo CE’s 16 other plants worldwide. This approach not only ensures that the machine meets local requirements but also opens opportunities for exporting cost-competitive solutions from India to other markets. Sid emphasizes the importance of balancing cost, availability, and time to market while being mindful of CO2 emissions from transportation.
Despite its global potential, the EC210 was primarily designed for the Indian market. Volvo CE has been investing in India for the past 25 years and aims to be a part of the country's rapid infrastructure development. By starting with the market requirements, Volvo CE has created a product that meets the specific needs of Indian customers, making it a strong contender in the local market.
Dimitrov Krishnan highlights the importance of connecting with customers. He believes that while the product itself accounts for 40% of the story, the remaining effort lies in engaging with customers and establishing meaningful connections. To enhance this process, Volvo CE has launched the 'Karo Zyada Ki Umeed' (Expect More) campaign, emphasizing the EC210's core values: Zyada Performance, Zyada Value, Zyada Savings, and Zyada Uptime.
The new campaign aims to make Volvo's brand more accessible and understandable for its customers. Volvo CE plans to conduct 210 launch events across the country to reach every potential customer. This aggressive outreach is designed to build a strong base of reference customers, which is essential for establishing a market presence.
Volvo CE’s dealer partners are equally enthusiastic, having invested in additional branches, parts, and personnel training. The company has been preparing for this market launch for over a year, and with the foundation set, it’s now ready to engage with customers. Volvo CE is also collaborating with multiple finance partners to offer comprehensive packages, including end-of-life disposal options for its customers. The EC210 hydraulic excavator stands as a testament to Volvo CE India's commitment to meeting both local and global needs with innovative, cost-effective solutions.
Also Read: Shriram Automall and Volvo CE Team Up for Pre-Owned Construction Equipment Industry
The EC210 hydraulic excavator exemplifies Volvo CE India's innovative approach to meeting local and global demands. Designed with versatile applications and modular design, it offers significant fuel efficiency and lower maintenance costs. With strong local development and a customer-centric strategy, Volvo CE aims to drive infrastructure growth in India and expand its global reach. The 'Karo Zyada Ki Umeed' campaign further solidifies their commitment to customer engagement and market penetration.
Add CMV360 on Google
