Mahindra Truck and Bus Division Expands with 87th Dealership in Lakhimpur, Assam

Key Highlights:

• Mahindra opens its 87th dealership in Lakhimpur, Assam.
• Offers services for over 10 vehicles daily, with driver lodging and 24-hour support.
• Achieved 46% CAGR and ranks third in India’s commercial vehicle market.
• Features BLAZO X, FURIO, and CRUZIO with Mileage and Service Guarantees.
• iMAXX telematics ensures real-time vehicle monitoring.

Mahindra Truck and Bus Division (MTBD) has opened its 87th dealership in Lakhimpur, Assam, marking a strategic move to expand in the northeastern market. The new facility features four service bays capable of servicing over 10 vehicles daily. It offers comprehensive services including driver lodging and 24-hour breakdown assistance.

Unique Offerings and Customer-Centric Approach

The Lakhimpur dealership showcases MTBD's focus on customer needs, providing assurances such as 48-hour breakdown recovery and the innovative "Get More Mileage or Return the Truck" offer for its BS6 OBD II trucks.

Impressive Growth and Market Position

MTBD has achieved a remarkable 46% compound annual growth rate (CAGR) in volume over the past three years, securing the third position in various commercial vehicle market segments in India.

Technological Innovation and Customer Support

Mahindra Truck and Bus Division demonstrates its commitment to innovation with advanced telematics solution iMAXX, enabling real-time monitoring of fuel consumption, driver behavior, and vehicle health parameters. The new dealership highlights MTBD's strategy to strengthen its service infrastructure and regional market presence.

Key Product Ranges and Guarantees

Dr. Venkat Srinivas, Business Head of MTBD, highlighted key product ranges like BLAZO X, FURIO, and CRUZIO commercial vehicles. These models come with innovative features such as a Mileage Guarantee and Double Service Guarantee, aimed at enhancing value for transporters and dealers.

Market Dynamics and Customer Focus

The Indian commercial vehicle market continues to grow, driven by rising demand for efficient and technologically advanced transportation solutions. Mahindra focuses on meeting customer needs through innovative product features and robust after-sales support.

This expansion reflects Mahindra's strategic efforts to expand its footprint in key markets and provide enhanced services tailored to customer needs.

About Mahindra Truck and Bus Division

Mahindra Truck and Bus Division, part of the Mahindra Group's Automotive and Farm sector, offers a full range of trucking solutions. The company designs trucks for various business needs, ensuring top performance in every application.

Its heavy commercial vehicle (HCV) range is built with Indian requirements in mind, following the philosophy of "Made in India, Made for India." Mahindra’s light, intermediate, and heavy commercial vehicles are manufactured at the Chakan plant near Pune, which spans over 700 acres and was set up with an investment of ₹4,000 crore. Additionally, the Zaheerabad facility in Telangana produces buses and some light commercial vehicles.

Also Read: Mahindra Launches SOAR Programme for Women Returning to Work

CMV360 Says

Mahindra’s new dealership in Lakhimpur will make truck services easier and faster for local customers. With driver lodging and 24-hour support, it shows Mahindra cares about convenience. This step will build trust among transporters and help meet the growing demand for reliable trucks in the region. Are you looking for the new and best truck in India? Visit CMV360 for all the details you need!