Mahindra Launches New CEV5 Construction Equipment Range at BAUMA CONEXPO 2024

Key Highlights:

• Mahindra launched the CEV5 range at BAUMA CONEXPO 2024 with upgraded Backhoe Loaders and Motor Graders.
• The new range features higher power engines and improved operator cabins.
• Mahindra introduced the RoadMaster G80 Grader for small contractors and offers an Uptime Service Guarantee.
• The CEV5 range includes advanced IMAXX telematics for better fleet management and reduced costs.
• Mahindra expanded its service network and launched the FURIO 10 Fuel Bowser for efficient energy distribution.

Mahindra Construction Equipment (MCE), part of Mahindra & Mahindra Ltd., unveiled its latest CEV5 range at the BAUMA CONEXPO 2024 event at the India Expo Centre. This new range includes updates to the EarthMaster Backhoe Loader and RoadMaster Motor Grader, now featuring more powerful engines that meet the latest CEV5 emission standards.

Key Features of the CEV5 Range

The upgraded CEV5 range is designed to boost operator productivity with a larger and more comfortable cabin. The RoadMaster G100, with a 102 HP engine, is aimed at improving road construction efficiency.

The EarthMaster SX and SXe Backhoe Loaders, equipped with 74 HP engines, are versatile enough for various construction tasks. Mahindra also introduced the RoadMaster G80 Motor Grader, ideal for smaller contractors transitioning to mechanized equipment from manual labor and farm tractor-based graders.

Advanced Telematics for Better Fleet Management

The CEV5 range is equipped with Mahindra’s telematics system, which enhances fleet management, lowers ownership costs, and improves safety.

Uptime Service Guarantee and Expanding Network

In a customer-focused move, Mahindra launched its Uptime Service Guarantee. If a machine is down for over 48 hours, customers will receive Rs. 1,000 per day in compensation. This service will be supported by Mahindra’s broad network of over 50 authorized 3S dealerships and Saathi+ service centers across India.

Expanding Service Network and Social Initiatives

Mahindra’s service network now covers over 400 touchpoints, including 80 authorized 3S dealerships and more than 2,900 roadside assistance points across India. The company also highlighted the Mahindra Saarthi Abhiyaan, a program that provides scholarships for the daughters of truck drivers. This initiative has supported over 10,000 girls.

Dr. Venkat Srinivas, Business Head – Truck and Bus & Construction Equipment at Mahindra & Mahindra, highlighted the company’s focus on innovation and sustainability. He emphasized that the CEV5 range, developed by Mahindra’s engineers, aims to improve performance while reducing operational costs through advanced technologies like the Mahindra IMAXX telematics system.

Other Key Products on Display

In addition to the CEV5 range, Mahindra showcased other notable products like the BLAZO X 48 CLS 10x4 Tipper, BLAZO X m-DURA Tipper, and BLAZO X 28 Transit Mixer. The BLAZO X range includes a Double Service Guarantee, promising a 36-hour turnaround time and 48-hour uptime. These vehicles are designed to improve efficiency and durability for construction and transportation tasks. 

Mahindra also introduced the FURIO 10 Fuel Bowser, aimed at supporting the government’s energy distribution goals through doorstep fuel delivery.

Also Read: M&M's EarthMaster Loaders See 13% Increase in FY24

CMV360 Says

Mahindra’s new CEV5 range and service guarantees reflect the company’s commitment to improving productivity and customer satisfaction in the construction equipment sector. With the addition of advanced telematics and an expanded service network, Mahindra is positioning itself as a strong player in India’s growing infrastructure sector.