Magenta Mobility Extends Services to Four Cities with 2,500 EV Goal in UP

Key Highlights:

• Magenta Mobility has expanded its services to four more cities in Uttar Pradesh: Lucknow, Agra, Kanpur, and Varanasi.
• The company will build AC and DC charging hubs in partnership with Jio-BP and other charging operators.
• Magenta aims to deploy over 2,500 electric vehicles in Uttar Pradesh by 2025.
• Partnerships with Flipkart, Amazon, and Delhivery will help integrate EVs into logistics networks.
• The expansion will create jobs, with plans to hire over 1,200 Delivery Partners.

Magenta Mobility, a provider of integrated electric mobility solutions, is expanding its services beyond Noida to four other major cities in Uttar Pradesh: Lucknow, Agra, Kanpur, and Varanasi. This expansion is part of the company’s strategy to support India's shift towards electric mobility and establish itself as a leader in sustainable transportation.

Building a Strong EV Infrastructure

To support this growth, Magenta is working on developing a strong EV infrastructure across the state. The plan includes creating AC and DC charging hubs to cater to both types of EV charging needs.

Collaborating with leading Charging Point Operators (CPOs) and Jio-BP, Magenta aims to build a dependable and high-speed charging network. This robust setup aims to make charging easier and faster for electric vehicle users, which is essential for supporting the company’s target of deploying over 2,500 EVs in Uttar Pradesh by 2025.

Company’s Vision and Local Support

Magenta Mobility’s Founder and CEO, Maxson Lewis, shared the company’s vision for the expansion, mentioning the positive impact of Uttar Pradesh’s incentives for EV deployment. These incentives and available skilled labour and land for building infrastructure create a supportive environment for Magenta’s growth. 

Lewis emphasized that the company has a clear roadmap for expanding its presence in key markets across the region, to accelerate the adoption of sustainable mobility solutions.

Partnerships with Major Brands

As part of its strategy, Magenta Mobility has partnered with several prominent companies like Flipkart, Amazon, Porter, Delhivery, and Kuehne+Nagel. These partnerships aim to integrate Magenta’s EV fleet into established logistics networks, which will enhance delivery efficiency while promoting the shift towards cleaner, electric-powered transportation.

Job Creation and Local Economic Impact

The expansion of Magenta’s EV services in Uttar Pradesh is expected to bring substantial local employment opportunities. The company intends to recruit more than 1,200 Delivery Partners to address the rising demand for last-mile delivery services. This initiative aligns with the state’s goal to support EV infrastructure, which contributes to sustainable transportation and strengthens the local economy by creating jobs.

Incentives Supporting EV Growth in Uttar Pradesh

Uttar Pradesh offers various incentives for EV deployment, making it an attractive region for Magenta's expansion. These incentives include financial support for building EV infrastructure and a favourable environment for EV adoption. With such support, Magenta aims to play a vital role in the state’s move toward greener, sustainable transportation solutions.

Also Read: Magenta Mobility Launches Electric Vehicle Operations in Jaipur

CMV360 Says

Magenta Mobility’s expansion in Uttar Pradesh reflects a well-planned approach to advancing electric mobility in India. The company’s partnerships with leading brands and focus on building EV infrastructure demonstrate a strong commitment to sustainable growth. Additionally, by creating local job opportunities, Magenta is supporting cleaner transportation and contributing to the region's economy.