FlixBus and Tourism Ministry Join Hands to Boost Regional Travel

Key Highlights

• FlixBus signs MoU with Ministry of Tourism.

• Partnership formalised on World Tourism Day.

• Incredible India-branded coach to run on select routes.

• Destination content to be added to booking infrastructure.

• Har Safar, Swachh Safar launched under Mission LiFE.

FlixBus has signed a Memorandum of Understanding (MoU) with the Ministry of Tourism to connect intercity bus travel with destination marketing and promote regional tourism across India. The partnership was formalised on World Tourism Day and is the first formal collaboration between the ministry and an intercity bus mobility provider under the government’s Incredible India initiative.

Incredible India-Branded Coaches and Destination Content

Under the agreement, FlixBus will deploy a dedicated co-branded coach featuring Incredible India branding on select intercity routes. The initiative aims to combine bus connectivity with greater visibility for Indian tourism destinations.

FlixBus will also integrate destination-focused travel content into its booking infrastructure, allowing passengers to discover information about destinations while planning and booking their intercity journeys.

Har Safar, Swachh Safar Campaign

The partnership also includes the launch of Har Safar, Swachh Safar, a passenger awareness campaign focused on reducing waste, encouraging environmental sustainability and promoting respect for local communities.

The campaign is aligned with the Union government's Mission LiFE framework and seeks to encourage more responsible travel behaviour among passengers.

FlixBus India MD on the Partnership

Surya Khurana, Managing Director, FlixBus India, said the company is proud to partner with the Ministry of Tourism to support the Incredible India campaign.

He said the collaboration goes beyond transportation and is aimed at strengthening India’s broader tourism ecosystem by bringing mobility, destination promotion and responsible travel together.

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CMV360 Says

The FlixBus-Ministry of Tourism partnership brings intercity mobility and destination promotion onto a common platform. With Incredible India-branded coaches, destination content within the booking journey and the Har Safar, Swachh Safar campaign, the initiative aims to make regional travel more visible while encouraging environmentally responsible passenger behaviour. The collaboration also highlights the role of intercity bus networks in supporting India’s wider tourism ecosystem.