EKA Mobility Announces New Chief Growth Officer

Key Highlights:

• EKA Mobility appointed Rohit Srivastava as its Chief Growth Officer.
• Srivastava will oversee sales, marketing, business development, and product management.
• He has over 30 years of experience in sales and marketing, including leading roles at TATA Motors.
• Srivastava's expertise includes developing EV portfolios and advancing EV adoption in public transport.
• Srivastava aims to drive customer-centric and sustainable business strategies at EKA Mobility.

EKA Mobility has appointed Rohit Srivastava as its new Chief Growth Officer. This strategic addition to the leadership team comes as EKA Mobility, supported by equity partners Mitsui Co Ltd from Japan and VDL Groep from the Netherlands, gears up for significant growth.

Experience and Background

Srivastava has more than three decades of distinguished experience in sales and marketing. He began his career at TATA Motors, where he held several key positions. Most recently, he was the Business Head for Commercial Vehicles Passenger (CVP) at TATA Motors Ltd. 

In this role, he oversaw electrification activities and pushed EV adoption in public transportation sectors such as buses, vans, and minivans. Srivastava, an engineer by training and CII-Fulbright fellow, is well-known for his customer-centric approach, lean thinking, and value chain optimization. 

He has been instrumental in establishing EV portfolios and tech stacks for EV products through his expertise in product strategies, project quality, cost, and timing objectives, and driving product development, testing, and validation.

Role and Responsibilities

His responsibilities will encompass sales, marketing, business development, and product management. Srivastava is expected to play an important role in driving EKA Mobility's growth and success, as he has extensive expertise in establishing innovative business models and encouraging value creation from the ground up.

Srivastava’s Vision for EKA Mobility

Rohit Srivastava commented on his new post, saying, "Joining EKA Mobility is an incredible opportunity to contribute to a revolutionary phase in the mobility industry. I'm excited to use my experience driving customer-centric and sustainable business strategies to assist EKA Mobility lead the way in electric vehicle innovation. Together, we will create a future that values efficiency, sustainability, profitability, and excellent client experiences."

Also Read: Bharat Mobility Global Expo 2024: EKA Mobility Unveils 1.5-Tonne Electric LCVs

CMV360 Says

The appointment of Rohit Srivastava as Chief Growth Officer is a strategic move by EKA Mobility, reflecting its commitment to innovation and growth in the electric vehicle sector. 

With Srivastava's extensive experience and customer-focused approach, EKA Mobility is well-positioned to lead in the evolving mobility industry, driving sustainability and exceptional customer experiences.