Eicher Trucks and Magenta Mobility Partner for Sustainable Logistics with Eicher Pro X Electric Truck

Key Highlights:

• Eicher Trucks and Buses begins supply of Eicher Pro X electric trucks to Magenta Mobility.

• Initial order of 100 units to support sustainable logistics solutions.

• Deployment across major cities: Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai.

Eicher Trucks and Buses, a unit of VE Commercial Vehicles, has started supplying the new Eicher Pro X small electric trucks to Magenta Mobility. This partnership aims to drive sustainable logistics in India. As part of the initial order, 100 units of the 1.7T payload Eicher Pro X trucks will be deployed in key markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These electric trucks will play a crucial role in reducing carbon emissions and making logistics more efficient.

Industry Leaders Speak:

Mr. S S Gill, Chief Commercial Officer, VE Commercial Vehicles, said, "Our partnership with Magenta Mobility marks a step toward smart and sustainable logistics. The Eicher Pro X range is designed for high performance and energy efficiency in mid-mile and last-mile deliveries, aligning with the goal of decarbonizing logistics."

Mr. Maxson Lewis, Founder and CEO of Magenta Mobility, stated, "Integrating Eicher Pro X trucks into our fleet is a milestone in transforming last-mile logistics in India. This partnership enhances our ability to offer reliable and eco-friendly transportation solutions to our customers."

Eicher Pro X: A Game Changer in Last-Mile Logistics

Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the 2-3.5T segment. It offers:

• Best-in-class cargo space and energy efficiency

• Air-conditioned cabins and advanced safety features

• Industry-leading turning radius and visibility for city logistics

Designed in collaboration with major logistics players in e-commerce, FMCG, and courier services, the Pro X ensures optimal performance with 24/7 monitoring via Eicher’s Uptime Centre. The trucks are integrated with AI-driven remote diagnostics and FOTA-enabled telematics for real-time updates. Additionally, the ‘My Eicher’ app enhances fleet management with seamless connectivity.

Magenta Mobility’s Growing Footprint

With a fleet of over 2,600 electric vehicles operating in 18+ cities, Magenta Mobility is rapidly expanding to meet the increasing demand for sustainable logistics solutions. The company is building a strong ecosystem for electric mobility adoption, reinforcing its vision for a greener supply chain.

CMV360 Says

This partnership highlights the shift toward cleaner logistics in India. With advanced technology, efficient operations, and a shared commitment to sustainability, Eicher Trucks and Magenta Mobility are setting new benchmarks for eco-friendly transportation, helping businesses transition to greener supply chains while reducing carbon emissions.