Domestic Tractor Sales Fall 18.14% in September 2026; Sonalika Records Growth

Key Highlights

• Domestic tractor sales fell 18.14% to 1,19,667 units in September 2026.

• Mahindra & Mahindra Group led the market with 50,208 units sold.

• Sonalika recorded 6.20% growth, reaching 19,086 units.

• Sonalika gained the most market share, rising by 3.66 percentage points.

• John Deere reported the smallest sales decline among the top five, at 6.10%.

India’s domestic tractor wholesale market recorded an 18.14% year-on-year decline in September 2026, with total sales falling to 1,19,667 units from 1,46,180 units in September 2025. Most leading tractor manufacturers reported lower sales during the month, reflecting a slowdown in the domestic market.

However, Sonalika stood out among the major manufacturers by recording positive sales growth. John Deere and Escorts Kubota also improved their market share despite reporting lower sales than in the previous year.

Also Read: FADA Tractor Retail Market Share September 2026: Mahindra Group Leads as Sales Jump 13.7%

Domestic Tractor Sales in September 2026

The following table compares the domestic wholesale sales and market share of major tractor manufacturers in September 2026 with the corresponding month in 2025.

Domestic Tractor Sales Performance by Brand in September 2026

1. Mahindra & Mahindra Group

Mahindra & Mahindra Group retained its position as India's leading domestic tractor manufacturer in September 2026, with sales of 50,208 units compared to 64,946 units in September 2025. The company recorded a 22.69% year-on-year decline. Its market share decreased from 44.43% to 41.96%, a drop of 2.47 percentage points.

2. TAFE Group

TAFE Group maintained the second position in the domestic tractor market, selling 19,711 units in September 2026 against 27,530 units in the same month last year. Sales declined by 28.40%, while its market share fell from 18.83% to 16.47%, a decrease of 2.36 percentage points.

3. Sonalika

Sonalika was among the strongest performers in September 2026, recording positive sales growth despite the overall industry slowdown. The company sold 19,086 tractors, compared to 17,971 units in September 2025, marking a 6.20% increase. Its market share rose from 12.29% to 15.95%, gaining 3.66 percentage points, the largest increase among the listed manufacturers.

4. Escorts Kubota

Escorts Kubota recorded domestic tractor sales of 14,911 units in September 2026, down from 17,803 units in September 2025. This represented a 16.24% year-on-year decline. However, its market share increased from 12.18% to 12.46%, a gain of 0.28 percentage points.

5. John Deere

John Deere sold 8,676 tractors in September 2026, compared with 9,240 units in the corresponding month last year. The company recorded a 6.10% year-on-year decline, the smallest drop among the five largest tractor manufacturers. Its market share improved from 6.32% to 7.25%, an increase of 0.93 percentage points.

6. New Holland Tractors

New Holland Tractors recorded sales of 5,504 units in September 2026, compared with 6,825 units in September 2025. Sales declined by 19.36% year-on-year. The company's market share also decreased slightly from 4.67% to 4.60%, a fall of 0.07 percentage points.

7. Captain Tractors

Captain Tractors sold 205 units in September 2026, down from 240 units in September 2025, registering a 14.58% year-on-year decline. Despite lower sales, its market share increased marginally from 0.16% to 0.17%, a gain of 0.01 percentage points.

8. Indo Farm

Indo Farm recorded domestic tractor sales of 344 units in September 2026, compared with 402 units in the same month last year. The company reported a 14.43% decline in sales. Its market share increased slightly from 0.28% to 0.29%.

9. Preet

Preet sold 383 tractors in September 2026, compared with 475 units in September 2025, recording a 19.37% year-on-year decline. Despite the drop in sales, its market share remained unchanged at 0.32%.

10. VST Tractors

VST Tractors recorded sales of 300 units in September 2026, down from 357 units in the corresponding month last year. Sales declined by 15.97% year-on-year. However, its market share edged up from 0.24% to 0.25%.

11. ACE

ACE sold 262 tractors in September 2026, compared with 305 units in September 2025, registering a 14.10% year-on-year decline. Its market share increased slightly from 0.21% to 0.22%, despite the reduction in sales.

12. SAME DEUTZ-FAHR Group

SAME DEUTZ-FAHR Group recorded domestic tractor sales of 77 units in September 2026, compared with 86 units in September 2025. The company reported a 10.47% year-on-year decline, while its market share remained almost unchanged at 0.06%.

Overall Domestic Tractor Industry

India's domestic tractor wholesale sales declined by 18.14% year-on-year in September 2026, falling to 1,19,667 units from 1,46,180 units in September 2025. Most manufacturers reported lower sales during the month. Sonalika was the only listed brand to record sales growth, while Mahindra & Mahindra Group retained the top position, followed by TAFE Group and Sonalika. John Deere recorded the smallest sales decline among the five largest manufacturers.

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CMV360 Says

India's domestic tractor wholesale market faced a challenging September 2026, with industry sales declining 18.14% year-on-year to 1,19,667 units. Mahindra & Mahindra Group maintained its leadership, while TAFE Group remained second. Sonalika emerged as the strongest growth performer, increasing sales by 6.20% and gaining 3.66 percentage points in market share. John Deere also showed resilience, recording the smallest sales decline among the five largest manufacturers at 6.10%.