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FADA Construction Equipment Retail Sales Report May 2025: JCB Leads Despite Market Decline

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Robin Kumar Attri
09-Jun-25 07:05 AM
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JCB leads May 2025 construction equipment sales as the market sees a 6% decline; Tata Hitachi and Ajax show strong growth.

Posted By Robin Kumar Attri on 09-Jun-2025 07:05 AM

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Key Highlights

  • 5,903 construction equipment units sold in May 2025.

  • JCB leads with 2,395 units, 40.57% market share.

  • Tata Hitachi sales up from 98 to 164 units.

  • Ajax and Liugong report year-on-year growth.

  • Overall market drops 6.31% compared to May 2024.

The Federation of Automobile Dealers Associations (FADA) has released the construction equipment retail sales data for May 2025. According to the report, a total of 5,903 construction equipment units were sold across India, compared to 6,301 units in May 2024, indicating a slight decline in overall retail performance.

This data has been compiled in collaboration with the Ministry of Road Transport & Highways (MoRTH) and is based on registration records from 1,385 out of 1,445 RTOs across India. Notably, the data from Telangana (TS) has not been included in this report.

Brand-Wise Sales Performance – May 2025 vs May 2024

Construction Equipment OEM

May'25 Sales

Market Share May'25

May'24 Sales

Market Share May'24

JCB India Ltd

2,395

40.57%

2,890

45.87%

Action Construction Equipment Ltd

685

11.60%

751

11.92%

Ajax Engineering Ltd

461

7.81%

438

6.95%

Escorts Kubota Ltd (CE Division)

372

6.30%

503

7.98%

CASE New Holland CE (India) Pvt Ltd

178

3.02%

147

2.33%

Tata Hitachi Construction Machinery Co. Pvt Ltd

164

2.78%

98

1.56%

Caterpillar India Pvt Ltd

159

2.69%

153

2.43%

Liugong India Pvt Ltd

141

2.39%

89

1.41%

Bull Machines Pvt Ltd

131

2.22%

107

1.70%

Mahindra & Mahindra Ltd

129

2.19%

106

1.68%

Schwing Stetter (India) Pvt Ltd

109

1.85%

113

1.79%

All-Terrain Crane

103

1.74%

72

1.14%

Indo Farm Equipment Ltd

93

1.58%

69

1.10%

Doosan Bobcat India Pvt Ltd

62

1.05%

52

0.83%

Volvo CE India Pvt Ltd

62

1.05%

43

0.68%

Others (OEMs with less than 1% share)

659

11.16%

670

10.63%

Total

5,903

100.00%

6,301

100.00%

Brand-Wise Analysis

JCB India Ltd

JCB remained the market leader in May 2025 with 2,395 units sold. However, its sales dropped from 2,890 units in May 2024, reducing its market share from 45.87% to 40.57%.

Action Construction Equipment Ltd

ACE secured the second spot with 685 units, down from 751 units last year. Its market share dropped slightly to 11.60% from 11.92%.

Ajax Engineering Ltd

Ajax improved its performance by selling 461 units, up from 438 units in May 2024. Its market share rose to 7.81%, reflecting growing demand for its products.

Escorts Kubota Ltd (Construction Equipment Division)

Escorts recorded 372 units sold, showing a decline from 503 units last year. Its market share fell from 7.98% to 6.30%.

CASE New Holland CE India Pvt Ltd

CASE improved slightly, selling 178 units, up from 147 units last year. Its market share increased to 3.02% from 2.33%.

Tata Hitachi Construction Machinery Co. Pvt Ltd

Tata Hitachi showed notable growth, selling 164 units compared to just 98 units in May 2024. Its market share rose from 1.56% to 2.78%, marking one of the strongest gains this month.

Caterpillar India Pvt Ltd

Caterpillar recorded stable performance with 159 units sold, slightly up from 153 units last year. Its market share rose to 2.69%.

Liugong India Pvt Ltd

Liugong showed significant growth, jumping from 89 units to 141 units, raising its market share from 1.41% to 2.39%.

Bull Machines Pvt Ltd

Bull Machines sold 131 units, up from 107 last year. Market share increased from 1.70% to 2.22%.

Mahindra & Mahindra Ltd

Mahindra’s CE division sold 129 units, a rise from 106 units in May 2024. Market share improved from 1.68% to 2.19%.

Schwing Stetter (India) Pvt Ltd

Sales declined slightly for Schwing Stetter, from 113 to 109 units, with its market share adjusting to 1.85%.

All-Terrain Crane

This segment saw an increase from 72 to 103 units, growing its share from 1.14% to 1.74%.

Indo Farm Equipment Ltd

Indo Farm also improved its figures, selling 93 units compared to 69 units in May 2024. Market share rose to 1.58%.

Doosan Bobcat India Pvt Ltd

Doosan Bobcat increased sales to 62 units, up from 52, with a market share rise to 1.05%.

Also Read: Bobcat S70 Loader Boosts Productivity with Compact Design in Steel Plants

Volvo CE India Pvt Ltd

Volvo CE posted 62 units sold, improving from 43 units last year. Market share grew to 1.05%.

Others

Smaller OEMs under the "Others" category collectively sold 659 units, slightly less than the 670 units sold in May 2024.

CMV360 Says

India’s construction equipment retail market saw a 6.31% decline in May 2025 compared to the same month last year. While JCB continues to lead, its falling market share indicates rising competition. Companies like Tata Hitachi, Liugong, and Ajax have shown notable growth and are gradually strengthening their presence.

As infrastructure development continues across the country, upcoming months may bring new opportunities and shifts in market dynamics.

Stay tuned with CMV360 for more updates on sales data, OEM performance, and construction industry insights.

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