FADA Construction Equipment Retail Report September 2025: 4,458 Units Sold, JCB Leads with 57% Market Share

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Key Highlights

• Total 4,458 units sold.

• 19% YoY sales decline.

• JCB leads with 57.29% share.

• All Terrain Crane up by 70.27%.

• Heavy rains slowed construction.

According to the latest data released by the Federation of Automobile Dealers Associations (FADA), retail sales of construction equipment (CE) in India stood at 4,458 units in September 2025, marking a 19% year-on-year (YoY) decline compared to 5,504 units sold in September 2024. The decline highlights a slowdown in the infrastructure sector, largely affected by extended monsoon conditions and project delays across several key regions.

Also Read: FADA Construction Equipment Retail Report August 2025: JCB Leads with 54% Market Share Despite Industry Decline

FADA’s Insights on Market Performance

FADA Vice President Mr. Sai Giridhar said that September 2025 auto retail remained strong overall, supported by GST 2.0 reforms. However, construction equipment was the only segment to record a decline, falling 18% due to heavy rains slowing construction activity.
He added that the industry expects recovery as weather conditions improve and infrastructure projects resume, which will likely support demand growth in the coming months.

Construction Equipment OEM Market Share – September 2025

Source: FADA Research

Brand-Wise Construction Equipment Sales Performance

JCB India Limited

JCB India maintained its leadership in the construction equipment market with 2,554 units sold in September 2025, down from 2,876 units in September 2024, showing an 11.19% YoY decline. The fall was linked to project slowdowns in the road construction and mining sectors.

Action Construction Equipment Ltd (ACE)

ACE reported 441 units sold, a 24.35% drop from 583 units a year earlier. The decline resulted from lower crane demand in the real estate and infrastructure segments.

Escorts Kubota Limited (Construction Equipment)

Escorts Kubota registered 307 units, down 17.02% from 370 units in September 2024. The decline was due to reduced demand for backhoe loaders and slower fleet replacements.

AJAX Engineering Ltd

AJAX Engineering recorded 236 units, a 17.19% fall compared to 285 units last year. Demand for concrete equipment remained weak amid limited metro construction activity.

All Terrain Crane Segment

This was the only major gainer, with 126 units sold against 74 units in September 2024 — a strong 70.27% growth. The rise was driven by new industrial and port construction projects.

Bull Machines Pvt Ltd

Bull Machines sold 89 units, a 16.03% decline from 106 units last year. Performance was stable in southern markets, but weaker elsewhere due to low loader demand.

CASE New Holland Construction Equipment (India) Pvt Ltd

CASE India registered 87 units, marking a 32.55% YoY decline from 129 units. The slowdown was caused by reduced institutional orders and slower leasing activity.

Tata Motors Ltd

Tata Motors sold 86 units, reflecting a 45.22% decline from 157 units last year. The drop was driven by weak demand in the tipper and haulage equipment segments.

Caterpillar India Pvt Ltd

Caterpillar reported 85 units sold, showing a 51.97% fall from 177 units in September 2024. The decline was due to slower infrastructure spending and project deferrals that affected premium machinery sales.

Others

The “Others” category, which includes smaller and emerging manufacturers, sold 447 units, down 40.16% from 747 units last year. This suggests reduced fleet expansion by smaller contractors.

Additional Notes

1. The above data excludes figures from Telangana (TS).

2. Vehicle retail data has been compiled as of October 4, 2025, in collaboration with the Ministry of Road Transport & Highways, Government of India, and includes data from 1,392 out of 1,458 RTOs.

3. “Others” refers to OEMs with less than 1% market share.

Also Read: New Bill to Boost India’s Construction Equipment Industry Announced by Nitin Gadkari

CMV360 Says

The construction equipment market witnessed a sharp slowdown in September 2025 due to heavy rains and project delays across key regions. Despite the dip, industry experts expect recovery in the coming months as infrastructure projects resume and weather conditions improve. JCB India continued its market dominance, while the All Terrain Crane segment emerged as the only major gainer. Overall, the sector remains optimistic about gradual growth driven by renewed government infrastructure spending.