FADA Construction Equipment Retail Report July 2025: JCB Leads with 49% Market Share Despite Industry Decline

Key Highlights

• 3,509 construction equipment units were sold in July 2025.

• JCB leads the market with 49.33% share.

• Overall industry drops by 33.27% YoY.

• ACE and Escorts report major sales decline.

• The All-Terrain Crane segment shows strong growth.

The Federation of Automobile Dealers Associations (FADA) has released its construction equipment retail sales report for July 2025. The data reveals a significant year-on-year decline in sales volume across the sector. A total of 3,509 construction equipment units were sold in July 2025, compared to 5,259 units in July 2024, marking a sharp decline in retail demand.

This report is compiled in partnership with the Ministry of Road Transport & Highways and is based on vehicle registration data from 1,386 out of 1,446 RTOs across India. Please note that data from Telangana (TS) has not been included in this analysis.

Also Read: Construction Equipment Sales June 2025: JCB Leads But Market Share Drops

Brand-Wise Sales Performance – July 2025 vs July 2024

Brand-Wise Analysis

JCB India Ltd

JCB continued to dominate the construction equipment sector with 1,731 units sold, capturing a 49.33% market share. However, the brand saw a drop in sales from 2,293 units in July 2024, indicating a decline in volume despite retaining leadership.

Action Construction Equipment Ltd (ACE)

ACE secured the second position but saw a notable drop in both sales and market share. With 401 units sold, its share fell from 14.28% in July 2024 to 11.43% in July 2025.

Escorts Kubota Ltd (Construction Equipment Division)

Escorts reported a dip in performance, with only 204 units sold compared to 420 units the previous year. Its market share dropped to 5.81% from 7.99%.

Ajax Engineering Ltd

Ajax also experienced a decline in both sales and share, recording 190 units sold and a 5.41% market share, down from 6.69% last year.

All-Terrain Crane

This segment showed strong year-on-year growth, increasing its volume from 92 to 176 units and market share from 1.75% to 5.02%, marking it as one of the few growing categories.

Bull Machines Pvt Ltd

Bull Machines improved its performance slightly, rising from 80 to 110 units and increasing its share from 1.52% to 3.13%.

Caterpillar India Pvt Ltd

Caterpillar saw a sharp fall in performance, with only 79 units sold versus 166 last year, resulting in a drop in market share to 2.25%.

Mahindra & Mahindra Ltd (CE Division)

Mahindra recorded a modest decline with 56 units sold, almost maintaining last year's market share at around 1.60%.

Indo Farm Equipment Ltd

Indo Farm also faced a drop in volume, going from 85 units to 50 and dropping its share slightly to 1.42%.

Schwing Stetter (India) Pvt Ltd

Schwing Stetter sold 43 units, down from 76, resulting in a reduced share of 1.23%.

Ashok Leyland Ltd

Ashok Leyland increased slightly from 36 to 40 units, with its market share rising from 0.68% to 1.14%.

SANY Heavy Industry India Pvt Ltd

SANY’s performance dropped, with only 36 units sold compared to 52 last year, and a market share of 1.03%.

Others

Smaller OEMs under the "Others" category saw a decline, collectively dropping from 774 to 393 units. Their combined market share fell from 14.72% to 11.20%.

Also Read: Mahindra Launches Powerful New EarthMaster SX and RoadMaster G100 CEV-V Machines

CMV360 Says

India’s construction equipment sector saw a sharp 33.27% drop in retail sales in July 2025 compared to the same month in 2024. JCB continues to lead the market, but its declining volume suggests increasing pressure from rising brands. Segments like All-Terrain Cranes and Bull Machines have shown positive momentum despite the overall slowdown.

As infrastructure development remains a focus in India, the coming months will be critical for OEMs to adapt, innovate, and regain volume. New launches, regional strategies, and improved dealer networks may play a key role in bouncing back from this slump.

Stay connected with CMV360 for timely updates on construction equipment trends, retail data insights, and OEM performance reports.