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Mahindra unveils powerful CEV-V machines with better comfort, fuel efficiency, and strong customer guarantees for India.
By Robin Kumar Attri
Mahindra launches CEV-V EarthMaster SX and RoadMaster G100.
EarthMaster SX gets a 74 HP engine and an ergonomic cabin.
RoadMaster G100 upgraded with a 102 HP engine, 440 Nm torque.
Unique uptime and fuel efficiency guarantees are offered.
Service network expanded with over 115 touchpoints in India.
Mahindra Construction Equipment (MCE) has expanded its product lineup with the launch of the next-generation EarthMaster SX Backhoe Loader and RoadMaster G100 Motor Grader. These new machines comply with the latest CEV-V emission standards and are designed to deliver better performance, comfort, and productivity.
The newly launched EarthMaster SX now features a 74 HP engine and a larger ergonomic cabin. The improved design focuses on operator comfort by reducing fatigue during long working hours and enhancing overall efficiency on construction sites.
Similarly, the RoadMaster G100 has been upgraded with a 102 HP engine that delivers 440 Nm torque, making it suitable for more demanding road construction projects, including national and state highways. With these upgrades, Mahindra aims to strengthen its leadership in the compact grader segment, where the G100 already holds a 22% market share.
Mahindra is also introducing unique performance guarantees with these new machines, a first in India’s construction equipment industry. These include:
48-hour Uptime Guarantee with compensation for service delays.
Highest Productivity per Litre Guarantee.
Guaranteed Highest Fuel Efficiency in Standard mode.
These guarantees underline Mahindra’s confidence in its equipment and aim to provide peace of mind to customers regarding uptime and operational cost efficiency.
In addition to the new models, Mahindra will continue to offer:
EarthMaster SXe with a 55 HP engine.
RoadMaster G90 and G80 graders, both with 74 HP engines.
With this, Mahindra’s entire range is now compliant with CEV-V emission norms, ensuring that customers meet regulatory requirements without compromising on performance.
To support its growing customer base, Mahindra has built a robust network of over 115 touchpoints across India. This includes:
More than 50 full-service dealerships.
15 authorised Saathi+ centres for enhanced service access in remote areas.
This network ensures the timely availability of spare parts and after-sales service, even in far-flung project sites.
Also Read: How ACE Balances Scale, Technology & Sustainability in India’s Construction Equipment Industry
With the launch of the CEV-V compliant EarthMaster SX and RoadMaster G100, Mahindra has strengthened its position in India’s construction equipment market. The new machines offer a blend of power, fuel efficiency, comfort, and service assurance, which is set to redefine customer expectations in the segment.
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