Escorts Kubota Targets 25% Export Share by FY26 with New Launches

Key Highlights

• Escorts Kubota aims to grow exports to 20–25% of total sales in FY26.

• Export volumes grew 36% in Q4 FY25 despite market challenges.

• New tractors under Kubota, Powertrac, and Promax to launch in FY26.

• FY25 exports declined 11.2% to 4,991 units; domestic sales rose 1.6%.

• EKL exports to 62 countries and uses Farmtrac and Powertrac brands.

Escorts Kubota Ltd. (EKL) has announced ambitious plans to increase its export share from 4.3% to 20–25% of its total tractor sales by the financial year 2025–26 (FY26). The company is banking on upcoming product launches and better use of the Kubota global distribution network to drive this growth.

Also Read: Escorts Kubota Tractor Sales Report April 2025: 8,148 Units Sold, Domestic Sales Down by 4.1%

Q4 Export Growth Despite Global Challenges

Neeraj Mehra, Chief Officer of EKL’s Tractor Business Division, shared that the company witnessed a 36% increase in exports during the fourth quarter of FY25 (January–March), even though markets like Europe remained challenging.

He noted that around 70% of EKL’s exported units were sold through the Kubota network, which indicates strong potential for future growth.

Tractor Sales Performance in FY25

In FY25, EKL sold a total of 115,554 tractors, a modest 1% increase from 114,396 units in FY24.

• Domestic sales: Increased by 1.6% to 110,563 units

• Export sales: Dropped by 11.2% to 4,991 units

Despite the drop in exports, the company remains confident about future international growth.

New Products to Power Export Strategy

To support its global expansion, EKL is preparing to launch several new products over the next financial year:

• Q2 FY26: A 40–45 HP tractor under the Kubota brand

• Q3 FY26: A Powertrac Paddy series, focused on southern markets

• Q4 FY26: New models under the Promax range

These launches aim to refresh EKL’s international portfolio and better meet regional farming demands.

Global Reach and Product Offerings

Currently, Escorts Kubota exports tractors to 62 countries and operates under two international brands, Farmtrac and Powertrac, offering models in the 20 to 120 HP range. The company also sells Farmpower farm implements to address various agricultural needs.

With manufacturing facilities located across Asia and Europe, EKL maintains a solid global manufacturing and supply base.

Competition and Market Outlook

While EKL pushes for export growth, Mahindra & Mahindra (M&M) also continues to compete strongly in international markets. M&M exported 17,547 units in FY25, a 27% rise year-over-year.

However, the company faced financial issues abroad, writing down:

• ₹79 crore for Sampo Rosenlew in Finland

• ₹77 crore for Mitsubishi Agricultural Machinery in Japan

M&M is now focusing on cost reductions and restructuring to improve global profitability.

Flat Global Market Poses Challenges

According to the Tractor and Mechanization Association (TMA), India’s overall tractor exports grew only 1% to 98,813 units in FY25. This indicates a mostly flat global market, making EKL’s export growth plans all the more significant.

Also Read: Good News for Farmers: Get Up to ₹5 Lakh Loan to Buy a Tractor Under Kisan Credit Card Scheme

CMV360 Says

Despite a tough global market, Escorts Kubota is taking firm steps to expand its export presence. With new tractor models, strong global partnerships, and a targeted export strategy, the company is setting the stage for a major global push in FY26.