CNH India Aims to Double New Holland’s Tractor Market Share by 2030

Key Highlights

• CNH India aims to double New Holland’s tractor market share by 2030.
• Dealer network to expand from 500 to 800 within two years.
• Production capacity to increase from 70,000 to 1 lakh tractors annually.
• The company reported a Rs 7,500 crore turnover in 2024, with tractors contributing 65%.
• India to serve as a key global manufacturing hub for CNH.

CNH Industrial, a global leader in agriculture and construction equipment, plans to double the market share of its New Holland brand in India’s tractor segment by 2030. To achieve this goal, the company is focusing on expanding its dealer network, increasing production capacity, and enhancing brand awareness.

Also Read: CNH Introduces Made-in-India TREM V Engine for Agriculture & Construction

Market Share and Sales Performance

CNH India President and Managing Director Narinder Mittal shared that the company aims to double its market share within the next five years. Currently, New Holland holds a 4.1% share in the Indian tractor market. In 2024, the company sold around 37,000 tractors domestically and exported approximately 10,000 units.

Dealer Network Expansion

To strengthen its presence, CNH plans to increase its dealership network from 500 to 800 within the next two years. This expansion will help the company reach more farmers across India and boost sales.

New Holland’s Tractor and Equipment Range

New Holland offers tractors ranging from 20 to 110 horsepower, along with farm equipment such as combine harvesters, sugarcane harvesters, and crop residue management solutions.

Indian Tractor Market Overview

India’s tractor industry sold 9.02 lakh units in 2024, showing a slight decline of 1.5% from the previous year. However, industry experts see signs of growth due to factors like surplus rainfall, improved reservoir levels, an increase in minimum support prices (MSP), and higher government spending on rural development.

Financial Performance and Production Capacity

CNH India reported a turnover of around Rs 7,500 crore in 2024, with tractors contributing 65% of the business. The company currently has the capacity to produce 70,000 tractors annually across its Noida and Pune plants. CNH plans to increase this capacity to 1 lakh units to meet growing demand.

India’s Role in CNH’s Global Strategy

India plays a key role in CNH’s global business strategy, serving as a major manufacturing hub for domestic and export markets. By expanding production and its dealer network, CNH aims to strengthen its foothold in India’s competitive tractor market.

Also Read: Retail Tractor Sales Report January 2025: 93,381 Units Sold with Mahindra Leading the Market

CMV360 Says

CNH India is making strategic moves to enhance its market position. With dealership expansion, increased production, and strong brand positioning, the company is set to achieve its 2030 target. India remains a crucial market for CNH, contributing significantly to its global growth plans while supporting local agricultural advancements.