Tata Motors Launches ‘Karo Control Mein’ Campaign to Highlight Fleet Edge Platform

Tata Motors, the leading commercial vehicle maker in India, has launched the ‘Karo Life Control Mein’ campaign, which showcases its connected commercial vehicles platform – Tata Motors Fleet Edge.

The campaign features a captivating content series of 15 different films, which demonstrate how Fleet Edge enables businesses to take charge of their operations, optimise resources, and improve overall fleet performance.Each film, narrated by a voice-over, highlights different aspects of the platform, presenting it as an easy-to-use system for fleet management that boosts operational efficiency.

Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said, “Centred around empowering users with seamless control over fleet operations, the campaign perfectly aligns with the overarching theme of 'Karo Life Control Mein.' The series blended simple messaging of Fleet Edge’s benefits with subtle humour. Each story has been meticulously crafted keeping in mind the genuine challenges our customers encounter in fleet operations, and hence, relating to them. Every aspect of series is thoughtfully designed to address and alleviate the pain points, ensuring that our solution not only meets but exceeds the expectations of customers for seamless and efficient fleet management."

The series blends simple messages about Fleet Edge’s benefits with subtle humour, tackling real challenges faced by customers in fleet operations. Tata Motors Fleet Edge is India’s most advanced telematics platform, connecting over 5 lakh commercial vehicles to date, offering actionable insights and real-time vehicle tracking to enhance fleet operational efficiency and lower logistics costs in India.