Switch Mobility Strengthens EV Push with Sonali Singh’s Appointment as Head of Marketing

Key Highlights

• Sonali Singh appointed as Head of Marketing at Switch Mobility.

• Brings over 15 years of cross-industry marketing experience.

• Former Deputy General Manager – Marketing at Tata Motors.

• Will lead brand, digital, and integrated marketing strategies.

• Appointment supports Switch Mobility’s EV growth plans.

Switch Mobility has announced the appointment of Sonali Singh as its new Head of Marketing, strengthening its leadership team as the company continues to expand its presence in the electric commercial vehicle segment.

Over 15 Years of Strong Industry Experience

Sonali Singh brings more than 15 years of experience in brand building and marketing across leading global organisations. In her professional journey, she has worked with well-known companies such as Tata Motors, Bosch, HCL, Panasonic, and Deloitte, gaining deep expertise across automotive, technology, electronics, and professional services sectors.

Role and Responsibilities at Switch Mobility

In her new role, Singh will be responsible for driving Switch Mobility’s overall brand strategy. Her key focus areas will include integrated marketing, digital initiatives, and public relations. She will work closely with the senior leadership team to support market expansion and further strengthen the company’s positioning in the electric commercial vehicle space, especially in mass transportation.

Previous Role at Tata Motors

Before joining Switch Mobility, Sonali Singh served as Deputy General Manager – Marketing at Tata Motors. During her tenure, she played an important role in enhancing brand positioning and leading brand-led marketing initiatives. Her work included managing several industry-recognised marketing campaigns, contributing to stronger brand visibility and engagement.

Beyond the Workplace

Apart from her professional achievements, Singh is also known as an active speaker at industry forums. Outside work, she enjoys blogging and is a fitness enthusiast, with a keen interest in marathon running.

About Switch Mobility

Switch Mobility is a global electric vehicle company and part of the Hinduja Group. It operates as the electric vehicle arm of Ashok Leyland. The company focuses on zero-emission commercial transportation solutions, with a strong presence in battery-electric buses and light commercial vehicles. Switch Mobility is playing a growing role in shaping the electrification of public and commercial transport across India and international markets.

Also Read: Atul Auto to Acquire L5 Electric Three-Wheeler Business from Atul Greentech for ₹35.26 Crore

CMV360 Says

The appointment of Sonali Singh as Head of Marketing marks an important step for Switch Mobility as it strengthens its focus on electric commercial vehicles. With her wide industry experience and strong brand-building background, Singh is expected to play a key role in expanding market presence, enhancing brand visibility, and supporting the company’s mission of accelerating zero-emission mobility in India and global markets.