
The partnership will help Asian Paints with short-distance operations by ensuring better supply chain visibility and availability.
By Priya Singh

Key Highlights:
Mahindra Logistics Limited has teamed up with Asian Paints to improve supply chain efficiency in India. Through its Pro-Trucking service, Mahindra Logistics will provide integrated transportation solutions which will connect multiple sites across the country.
Pro-Trucking Services
The partnership was announced on February 10, 2025, in Mumbai. Mahindra Logistics' Pro-Trucking service uses fuel-efficient BS6 vehicles with Advanced Driver-Assistance Systems (ADAS), 360-degree monitoring, and digital locks for better security. The partnership will help Asian Paints with short-distance operations by ensuring better supply chain visibility and availability.
Leadership Insights on the Collaboration
Rampraveen Swaminathan, CEO of Mahindra Logistics, highlighted that Pro-Trucking offers an on-demand fleet and integrates seamlessly with supply chains using advanced technology.
Harish Lade, Senior VP of Supply Chain at Asian Paints, mentioned that this partnership expands their previous warehousing collaboration while focusing on cost efficiency and high service quality.
This partnership is a key step in India’s logistics sector, where companies are adopting technology to improve operations. Customers can track routes, manage fleets, and even monitor carbon emissions through Mahindra Logistics’ Emission Analytics Platform (eDeL-EAR).
About Mahindra Logistics
Mahindra Logistics' new icon represents a modern and dynamic identity, representing growth, strength, and teamwork. The design reflects the company’s vision to keep moving forward and achieve more. The arrow in the logo stands for growth and change, showing the value the company creates for customers, partners, and stakeholders.
Mahindra Logistics was honored with multiple awards in 2024, including Gender Diversity Champion by ISCM for promoting inclusivity, Top Logistics Champion by ISCM Forums in India’s first Logistics Service Provider Rankings, and the ESOPS (Non-Factory) Award at the RISE Awards for its Zero Accident Zone (ZAZ) project on the Nashik-Bhiwandi Highway (NH3).
Also Read: Mahindra Sales Report January 2025: Experienced Growth of 7.69% in Domestic CV Sales
CMV360 Says
This partnership shows how logistics in India is becoming more advanced with technology. It will help Asian Paints to streamline its supply chain while making transport more efficient and secure.
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