Mahindra Introduces Mileage Guarantee for BS6 OBD II Trucks

Key Highlights:

• Mahindra launched 'Get More Mileage or Give the Truck Back' for its BS6 OBD II trucks.
• The trucks feature 7.2L mPower and mDi Tech engines with FuelSmart Technology.
• IMAXX Telematics enables real-time fleet monitoring and optimization.
• Vinod Sahay says the scheme shows Mahindra's high-tech and customer focus.
• Jalaj Gupta states the guarantee will help transporters improve profitability amid rising fuel costs.

Mahindra's Truck and Bus Division (MTBD), which is part of the Mahindra Group, has established a mileage guarantee scheme for its full BS6 OBD II HCV, ICV, and LCV truck range, including the BLAZO X, FURIO, OPTIMO, and JAYO.

This industry-first effort, 'Get More Mileage or Give the Truck Back', seeks to address the problems created by growing fuel prices and evolving regulatory demands.

The new range includes:

• 7.2L mPower Engine (HCVs)
• mDi Tech Engine (ILCV)
• FuelSmart Technology
• Mild EGR with a proven After Treatment System
• iMAXX Telematics solution

These advancements ensure higher mileage and lower Ad Blue consumption.

Official Statements

Vinod Sahay, President of Trucks, Buses, CE, Aerospace, and Defence Businesses - Mahindra & Mahindra Ltd, Member of Group Executive Board, Mahindra Group, stated, "The 'Get More Mileage or Give The Truck Back' guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment, and evolving customer needs."

This mileage guarantee program is backed up by thorough fluid efficiency testing and illustrates the company's constant dedication to customer satisfaction and operational efficiency. With such measures, Mahindra is well-positioned to attract clients and become India's premier commercial vehicle manufacturer.

Jalaj Gupta, Business Head - Commercial Vehicles, Mahindra & Mahindra Ltd., stated, "Our vehicles' technological prowess has increased fluid efficiency. In 2016, we introduced a mileage guarantee in the BS3 range. Following that, we continued with BS4 and BS6 OBD1 and are now launching BS6 OBD2, which will assist transporters increase their profitability."

He also added, "We have noticed an increasing impact on transportation clients' margins as fuel costs rise without equivalent improvements in freight rates. We saw the need to increase engine efficiency to meet new standards and exceed customer expectations. The new mileage guarantee, represented by the tagline "Zyada Mileage Nahin toh Truck Wapas," will deliver unrivaled value to our clients."

Also Read: Mahindra Sales Report June 2024: Experienced Growth in Export CV Sales

Technological Enhancements

Mahindra Trucks also features iMAXX telematics technology for real-time fleet monitoring and optimization. Additionally, the Driver Information System provides real-time vehicle performance and driver conduct monitoring. 

The technology provides customers with critical information on the operation of their fleet, allowing them to make informed decisions and maximize profitability.

CMV360 Says

Mahindra's new mileage guarantee scheme is a bold and innovative move that shows the company's commitment to customer satisfaction and operational efficiency. It addresses rising fuel costs and evolving regulatory standards, positioning Mahindra to strengthen its place in the Indian commercial vehicle market.