Kinetic Green Welcomes Debashis Mitra to Lead the 3-Wheeler Business

Key Highlights:
•    Debashis Mitra joins Kinetic Green as President of the 3-wheeler division, leveraging 30+ years of automotive experience.
•    Kinetic Green focuses on electric 3-wheelers, expanding into the L5 passenger category.
•    Mitra's successful track record includes key roles at AltiGreen, Greaves Cotton, Mercedes-Benz, and Toyota Kirloskar.
•    Kinetic Green aims to double the dealership network and sell 20,000 electric 2-wheelers in 2024-25, with Mitra leading expansion efforts.

Kinetic Green Energy and Power Solutions Limited, an Indian manufacturer of electric two and three-wheelers, has appointed Debashis Mitra as President of the 3-wheeler division. Mitra has over three decades of experience in the Indian automotive industry and will bring expertise and leadership to Kinetic Green's operations.

Mitra's remarkable career includes senior executive positions at several well-known automotive firms. He has achieved outstanding outcomes and spearheaded transformative projects at companies such as AltiGreen, Greaves Cotton, Mercedes-Benz, and Toyota Kirloskar, among others. 

Mitra has a proven track record of driving growth and innovation in the automotive industry. His strategic vision and achievements have aided the growth and success of these businesses.

Mitra will lead Kinetic Green's expansion plans in his new position, emphasizing the development of the business's network and market share in the globally expanding E3W category. 

His responsibilities include overseeing the Profit and Loss for the 3-wheeler Strategic Business Unit (SBU), working closely with R&D and operations/sourcing leadership to achieve efficiency and innovation.

Growth Targets of Kinetic Green 

Kinetic Green has set an ambitious expansion plan for fiscal year 2024-25. The company aims to double its dealership network and sell 20,000 E2W units. Mitra's appointment is expected to play a critical role in achieving these growth goals and reinforcing Kinetic Green's position as the electric vehicle industry leader.

Also Read: Altigreen EVs Now Fully Eligible for Government Subsidies Under EMPS 2024

About Kinetic Green

Kinetic Green is well-known for its pioneering role in India's electric three-wheeler industry, with a focus on in-house research and development (R&D) and the 'Make in India' policy. The company continues to expand its portfolio to include the L5 passenger category, in addition to its current activities in the L3 passenger and cargo categories.

CMV360 Says

Debashis Mitra's appointment as President of Kinetic Green's 3-wheeler division marks a significant step forward for the company's expansion plans and solidifies its position in the electric vehicle industry. 

With Mitra's experience and leadership, aligned with Kinetic Green's ambitious growth targets, the future looks bright for the company as they aim to double their dealership network and sell 20,000 electric 2-wheelers in the upcoming fiscal year.