Hero MotoCorp Wins Platinum A' Design Award for Surge S32
The A' Design Award is widely regarded in the world of automotive design, honoring works that display creativity and contribute to social well-being.
By Priya Singh

Key Highlights:
- Hero MotoCorp won the Platinum A' Design Award for the Surge S32.
- The Surge S32 is a versatile, modular vehicle for various terrains.
- It features easy customization and an intelligent user interface.
- Developed by Hero Hatch, an in-house incubation center of Hero MotoCorp.
- The award celebrates innovation and societal well-being in vehicle design.
Hero MotoCorp has received the prestigious Platinum A' Design Award in the Vehicle, Mobility, and Transportation Design category for its groundbreaking mobility solution, the Surge S32.
Hero Surge S32 Features
The Surge S32 is a multipurpose, modular vehicle that addresses core mobility challenges. The Platinum A' Design Award recognizes the Surge S32's practical benefits and innovative features including:
- Adaptability: The vehicle can adapt to various terrains such as mud, pebbles, and sand, offering unparalleled versatility.
- User-Friendly Customisation: The intelligent user interface automatically adjusts based on the vehicle type, allowing users to switch modes effortlessly using three simple buttons.
The conversion feature adapts the vehicle to a variety of surfaces, including dirt, stones, and sand, providing unrivaled adaptability. The sophisticated user interface automatically adjusts based on the vehicle type, allowing users to easily switch modes with three simple buttons.
Development and Innovation
The Surge EV began operations about four years ago as part of 'Hero Hatch', Hero MotoCorp's in-house incubation center geared at developing internal innovation.
The Hero Hatch team performs with the spirit of a start-up while using organizational resources, resulting in the development of cutting-edge solutions such as the Surge S32.
About the A' Design Award
The A' Design Award is widely regarded in the world of automotive design, honoring works that display creativity and contribute to social well-being.
CMV360 Says
Hero MotoCorp's recognition with the Platinum A' Design Award highlights their commitment to innovation and practical design. The Surge S32's adaptability and user-friendly features make it a standout solution in the mobility sector. This award sets a benchmark for future developments in versatile and intelligent vehicle design.
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