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FADA Construction Equipment Retail Market Share April 2026: JCB India Leads with 45% Share as CE Sales Reach 6,348 Units

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FADA reports 6,348 construction equipment retail sales in April 2026, as JCB India leads the market with a 45% share, followed by ACE, AJAX Engineering, and Escorts Kubota.

Robin Kumar Attri

By Robin Kumar Attri

May 07, 2026 06:29 am IST
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FADA Construction Equipment Retail Market Share April 2026: JCB India Leads with 45% Share as CE Sales Reach 6,348 Units

Key Highlights

  • India’s construction equipment retail market recorded 6,348 units in April 2026.

  • JCB India retained market leadership with a strong 45.02% market share.

  • AJAX Engineering improved its market share to 8.22% in April 2026.

  • Bull Machines posted strong growth with sales rising to 227 units.

  • Overall CE retail sales slightly declined compared to 6,494 units in April 2025.

India’s construction equipment (CE) retail market recorded 6,348 units in April 2026, according to the latest data released by the Federation of Automobile Dealers Associations (FADA). Compared to 6,494 units sold in April 2025, the segment witnessed a marginal year-on-year decline, reflecting cautious infrastructure and construction activity at the beginning of the new financial year.

The report highlights that JCB India Limited continued to dominate the Indian construction equipment market with a strong 45.02% market share in April 2026.

Construction Equipment OEM Market Share - April 2026

OEM / Brand

Apr’26 Sales

Market Share (%)

Apr’25 Sales

Market Share (%)

JCB India Limited

2,858

45.02%

2,674

41.18%

Action Construction Equipment Ltd. (ACE)

733

11.55%

928

14.29%

AJAX Engineering Ltd

522

8.22%

457

7.04%

Escorts Kubota Limited (Construction Equipment)

501

7.89%

487

7.50%

Bull Machines Pvt Ltd

227

3.58%

168

2.59%

Tata Hitachi Construction Machinery Pvt Ltd

216

3.40%

198

3.05%

CASE New Holland Construction Equipment (India) Pvt Ltd

162

2.55%

183

2.82%

Caterpillar India Private Limited

130

2.05%

164

2.53%

Schwing Stetter (India) Private Limited

100

1.58%

113

1.74%

Indo Farm Equipment Limited

82

1.29%

91

1.40%

Mahindra & Mahindra Limited

76

1.20%

81

1.25%

LiuGong India Pvt. Ltd

70

1.10%

114

1.76%

Others

671

10.57%

836

12.87%

Total

6,348

100%

6,494

100%

Source: FADA Research

Brand-Wise Construction Equipment Sales Performance

JCB India Limited

JCB India maintained its clear leadership position in April 2026 with 2,858 units sold, compared to 2,674 units in April 2025. The company’s market share improved significantly to 45.02% from 41.18% last year. Strong demand for backhoe loaders and earthmoving equipment helped JCB strengthen its market dominance.

Action Construction Equipment Ltd. (ACE)

ACE secured the second position with 733 units sold in April 2026. However, sales declined from 928 units recorded during the same period last year. The company’s market share also dropped to 11.55% from 14.29%, reflecting slower demand in crane and material handling equipment categories.

AJAX Engineering Ltd

AJAX Engineering registered healthy growth with 522 units sold, up from 457 units in April 2025. The company improved its market share to 8.22% from 7.04%. Increased demand for concreting and self-loading equipment supported the brand’s growth performance.

Escorts Kubota Limited (Construction Equipment Division)

Escorts Kubota sold 501 units in April 2026, slightly higher than the 487 units sold last year. The company’s market share rose marginally to 7.89% from 7.50%, supported by stable demand in construction and infrastructure projects.

Bull Machines Pvt Ltd

Bull Machines reported strong growth with 227 units sold, compared to 168 units in April 2025. The company’s market share increased to 3.58% from 2.59%, driven by improved demand in compact equipment and regional infrastructure activities.

Tata Hitachi Construction Machinery Pvt Ltd

Tata Hitachi recorded 216 units in April 2026, up from 198 units a year earlier. The company’s market share improved slightly to 3.40% from 3.05%. Demand for excavators and heavy construction equipment remained steady during the month.

CASE New Holland Construction Equipment (India) Pvt Ltd

CASE India sold 162 units in April 2026, compared to 183 units last year. Its market share declined slightly to 2.55% from 2.82%, reflecting slower retail momentum in selected infrastructure segments.

Caterpillar India Private Limited

Caterpillar India registered 130 units sold in April 2026, lower than 164 units sold in April 2025. The company’s market share declined to 2.05% from 2.53%, mainly due to subdued demand for premium heavy equipment.

Schwing Stetter (India) Private Limited

Schwing Stetter sold 100 units in April 2026 against 113 units last year. Its market share stood at 1.58%, slightly lower than 1.74% in April 2025. Demand in the concrete equipment segment remained moderate.

Indo Farm Equipment Limited

Indo Farm recorded 82 units sold during April 2026, compared to 91 units last year. The company’s market share declined marginally to 1.29%.

Mahindra & Mahindra Limited

Mahindra sold 76 units in April 2026, slightly lower than 81 units in April 2025. The company maintained a 1.20% market share in the construction equipment segment.

LiuGong India Pvt. Ltd

LiuGong India reported 70 units sold in April 2026, compared to 114 units last year. Its market share dropped to 1.10% from 1.76%, indicating weaker demand during the month.

Others

The “Others” category, which includes OEMs with less than 1% market share, collectively sold 671 units in April 2026, compared to 836 units in April 2025. Their overall market share declined to 10.57% from 12.87%.

FADA’s Industry Observation

According to FADA, the vehicle retail data has been collated as of May 3, 2026, in collaboration with the Ministry of Road Transport & Highways, Government of India. The report includes data gathered from 1,463 out of 1,466 RTOs across the country and excludes figures from Telangana (TS).

FADA also clarified that the “Others” category includes OEMs accounting for less than 1% market share.

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CMV360 Says

India’s construction equipment market showed stable performance in April 2026 despite a slight year-on-year decline in total retail sales. JCB India further strengthened its leadership position with over 45% market share, while brands like AJAX Engineering, Bull Machines, and Escorts Kubota reported positive growth trends.

The industry is expected to witness gradual improvement in the coming months as infrastructure spending, road projects, mining activities, and urban development projects gain momentum across the country.

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