Domestic Tractors Sales Report November 2024: 1.33% Decline, 71,300 Units Sold

Key Highlights

• Domestic tractor sales in November 2024 declined by 1.33%, with 71,300 units sold compared to 72,259 in November 2023.
• M&M Group grew by 2.18%, selling 31,746 units and increasing its market share to 44.52%.
• John Deere saw 20.60% growth, selling 5,508 units, with its market share rising to 7.73%.
• Sonalika and Escorts Kubota faced significant declines in sales, dropping by 14.37% and 8.13%, respectively.
• Captain recorded the highest growth, up by 38.46%, selling 234 units and increasing its market share to 0.33%.

The domestic tractor industry in November 2024 witnessed a 1.33% decline in sales compared to the same period last year. A total of 71,300 tractors were sold, compared to 72,259 units in November 2023. While some manufacturers recorded positive growth, others faced significant challenges, impacting the overall industry performance.

Also Read: Domestic Tractor Sales Rise in October 2024: 1,44,675 Units Sold with 22.37% Growth

Domestic Tractor Sales Report Nov 2024 - Brand Wise Performance

M&M Group (Mahindra)

M&M Group (Mahindra Tractors) sold 31,746 units in November 2024, registering a growth of 2.18% compared to 31,069 units in November 2023. Its market share increased from 43.00% to 44.52%, marking an improvement of 1.53%. M&M Group continues to dominate the domestic tractor market, solidifying its position as the leading manufacturer.

Also Read: Mahindra Tractor Sales Report November 2024: 33,378 Units Sold, 4% Growth

Tafe Group

Tafe Group recorded sales of 11,918 units in November 2024, a slight decline of 1.61% from 12,113 units last year. Its market share also reduced marginally from 16.76% to 16.72%, a drop of 0.05%. Despite the minor setbacks, Tafe remains a key player in the industry.

Also Read: Massey Ferguson 254 DI Dynasmart CNG Tractor Launched in India

Sonalika

Sonalika reported a sharp 14.37% decline in sales, selling 8,812 units in November 2024 compared to 10,291 units last year. Its market share fell from 14.24% to 12.36%, a decrease of 1.88%. The decline highlights the brand's struggle to maintain its market position this month.

Escorts Kubota

Escorts Kubota sold 8,730 units in November 2024, down by 8.13% from 9,503 units in November 2023. Its market share dropped from 13.15% to 12.24%, reflecting a decrease of 0.91%. The brand’s performance indicates challenges in retaining its market presence.

Also Read: Escorts Kubota Tractor Sales Report November 2024: 8,974 Tractors Sold, 9.4% Drop

John Deere

John Deere emerged as one of the top performers, with sales of 5,508 units in November 2024, a remarkable 20.60% increase from 4,567 units in November 2023. Its market share grew from 6.32% to 7.73%, an improvement of 1.40%. This growth highlights the brand’s increasing popularity among farmers.

New Holland

New Holland sold 3,014 units in November 2024, slightly below the 3,076 units sold in November 2023, registering a decline of 2.02%. Its market share dipped marginally from 4.26% to 4.23%, a reduction of 0.03%. The brand continues to hold its position with a stable performance.

Preet

Preet recorded sales of 373 units in November 2024, an 18.02% drop from 455 units last year. Its market share decreased from 0.63% to 0.52%, a decline of 0.11%. The significant drop indicates challenges faced by the brand in maintaining sales momentum.

Indo Farm

Indo Farm sold 362 units in November 2024, a steep decline of 21.30% from 460 units in November 2023. Its market share dropped from 0.64% to 0.51%, a decrease of 0.13%. The figures reflect the brand's struggle to compete effectively in the market.

VST