Domestic Tractor Sales Report July 2024: 1.94% Sales Growth with 59,530 Units Sold

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Domestic tractor sales in India rose by 1.94% in July 2024, with 59,530 units sold amid varied brand performances.

By Robin Kumar Attri

Feb 05, 2025 13:35 pm IST

9.88 k

Domestic Tractor Sales Report July 2024: 1.94% Sales Growth with 59,530 Units Sold

Key Highlights

Domestic tractor sales increased by 1.94% in July 2024.
Mahindra sold 25,587 units, up 5.87%.
John Deere sales grew by 10.56%.
Kubota faced a significant decline, down 32.54%.

In July 2024, domestic tractor sales in India saw a modest rise of 1.94%, with brands selling 59,530 tractors compared to 58,395 in July 2023.

Domestic Tractor Sales Report July 2024 - Brand Wise

Manufacturer	July '24	July '23	% Growth	MS July '24	MS July '23	MS YoY
M&M Group	25587	24168	5.87	42.98	41.39	1.59
Tafe Group	10284	10492	-1.98	17.28	17.97	-0.69
Sonalika	7493	7673	-2.35	12.59	13.14	-0.55
John Deere	5614	5078	10.56	9.43	8.70	0.73
Escorts	5346	5161	3.58	8.98	8.84	0.14
New Holland	2201	2042	7.79	3.70	3.50	0.20
Kubota	1194	1770	-32.54	2.01	3.03	-1.03
Captain	482	606	-20.46	0.81	1.04	-0.23
Preet	399	405	-1.48	0.67	0.69	-0.02
Indo Farm	352	385	-8.57	0.59	0.66	-0.07
VST	340	355	-4.23	0.57	0.61	-0.04
ACE	188	208	-9.62	0.32	0.36	-0.04
SDF	50	52	-3.85	0.08	0.09	-0.01
Total	59530	58395	1.94	100.00	100.00

M&M Group

India's leading tractor manufacturer, Mahindra, achieved significant sales figures in July 2024, selling 25,587 tractors. This marks a 5.87% increase compared to the 24,168 units sold in July 2023. During this period, Mahindra also gained 1.59% in market share, reflecting their robust market presence and strategic growth.

TAFE Group

TAFE experienced a slight dip in sales, with 10,284 tractors sold in July 2024, representing a 1.98% decrease from the 10,492 units sold in July 2023. Correspondingly, TAFE’s market share dropped by 0.69%, indicating a minor setback in their overall market performance.

Sonalika

Sonalika reported sales of 7,493 tractors in July 2024, a decrease of 2.35% from the 7,673 units sold in July 2023. Additionally, the brand saw a 0.55% decrease in market share. Despite the reduction in sales, Sonalika continues to maintain a significant market presence.

John Deere

John Deere saw positive growth, selling 5,614 tractors in July 2024, up 10.56% from 5,078 units sold in July 2023. The brand's market share increased by 0.73%, reflecting their successful market strategies and increasing demand for their tractors. Notably, John Deere's sales were higher than Escorts in July 2024.

Escorts

Escorts sold 5,346 tractors in July 2024, a 3.58% increase from the 5,161 units sold in July 2023. Despite the sales growth, the brand experienced a slight rise in market share by 0.14%, indicating competitive pressures in the market.

New Holland

New Holland sold 2,201 tractors in July 2024, showing a 7.79% increase compared to 2,042 units sold in July 2023. The brand also saw a 0.20% increase in market share, indicating its growing acceptance and demand in the market.

Kubota

Kubota faced a significant decline, selling 1,194 tractors in July 2024, down 32.54% from 1,770 units in July 2023. Additionally, their market share decreased by 1.03%, highlighting challenges faced by the brand in maintaining its market position.

Captain

Captain Tractor sold 482 units in July 2024, marking a substantial 20.46% decline from the 606 units sold in July 2023. The brand experienced a 0.23% drop in market share, indicating a need for strategic adjustments to regain market strength.

Preet

Preet reported sales of 399 tractors in July 2024, a 1.48% decrease from the 405 units sold in July 2023. The report also highlights a minor downward trend in market share by 0.02%, suggesting steady but challenging market performance.