Domestic Tractor Sales December 2024: 13.97% Growth, 50,986 Units Sold

Key Highlights

• Domestic tractor sales in December 2024 rose by 13.97%, reaching 50,986 units.
• M&M Group led with 22,019 units, a 22.14% growth, and gained 2.89% market share.
• Sonalika recorded the highest growth of 31%, selling 7,632 tractors.
• Escorts Kubota and New Holland saw major declines of 12.48% and 24.08%, respectively.
• John Deere overtook Escorts Kubota with 5,192 units and a 22.95% growth rate.

In December 2024, the domestic tractor industry in India showed robust growth, with sales increasing by 13.97%. A total of 50,986 tractors were sold compared to 44,735 units in December 2023. This growth highlights positive trends in the sector, despite some brands facing challenges.

Also Read: Domestic Tractors Sales Report November 2024: 1.33% Decline, 71,300 Units Sold

Domestic Tractor Sales Report Dec 2024 - Brand Wise Performance:

Brand-Wise Tractor Sales Performance

M&M Group (Mahindra)

M&M Group (Mahindra Tractors) led the market with exceptional growth, selling 22,019 tractors in December 2024. This marks a 22.14% rise compared to the 18,028 units sold in December 2023. Additionally, the company's market share increased by 2.89%, reflecting their strong market presence and strategic planning.

Also Read: Mahindra Tractor Sales Rise in December 2024, Showing 22% Growth

TAFE

TAFE group recorded moderate growth, selling 8,249 tractors in December 2024—a 12.31% increase from 7,345 units in December 2023. However, TAFE’s market share saw a slight dip of 0.24%, indicating mixed performance.

Sonalika

Sonalika achieved remarkable growth, with 7,632 tractors sold in December 2024, a 31.00% increase from 5,826 units in December 2023. The brand also gained 1.95% in market share, showcasing its growing dominance.

John Deere

John Deere saw impressive growth, selling 5,192 tractors in December 2024, up 22.95% from 4,223 units in December 2023. The brand’s market share rose by 0.74%, overtaking Escorts Kubota in sales.

Escorts Kubota

Escorts Kubota reported a decline, selling 5,016 tractors in December 2024—12.48% less than the 5,731 units sold in December 2023. The brand’s market share fell by 2.97%, highlighting challenges in maintaining its position.

Also Read: Escorts Kubota Tractor Sales Report December 2024: 5,016 Tractors Sold with 12.5% Decline

New Holland

New Holland faced significant challenges, with sales dropping by 24.08%. The brand sold 1,567 tractors in December 2024 compared to 2,064 units in December 2023. Their market share decreased by 1.54%.

Preet

Preet sold 318 tractors in December 2024, a 24.47% decline from the 421 units sold in December 2023. The brand’s market share also dropped by 0.32%.

Indo Farm

Indo Farm sold 294 tractors in December 2024, marking a 28.64% decrease from the 412 units sold in December 2023. Their market share fell by 0.34%, indicating competitive pressure.

Also Read: Indo Farm Equipment to Raise ₹260 Crore via IPO Opening Dec 31

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