BharatBenz announces partnership with communication company Dentsu India

Bharatbenz appoints Dentsu India as its integrated communications partner. Dentsu Creative and Dentsu X will be providing communications and media services for the truck and bus manufacturing company.

BharatBenz, one of the leading commercial vehicle manufacturing companies, has announced a strategic partnership with Dentsu India. As an integrated communications partner, Dentsu India will be responsible for providing end-to-end communications solutions for BharatBenz.

Dentsu Creative will develop brand strategy, creative campaigns and digital content for BharatBenz trucks and buses. Dentsu X will handle media planning and buying of digital and traditional media for the manufacturer.

The Associate Vice President of Marketing at DICV - Siddharth Kirtane said, “As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With Dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.”

The truck and bus brand of Daimler India Commercial Vehicles (DICV) - BharatBenz, is a renowned manufacturer in India with a wide range of commercial vehicles. The company expressed enthusiasm toward this partnership and hopes for its growth in future.

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The President of Dentsu Creative - Indrajeet Mookerjee commented, “We are extremely honoured to win the coveted mandate for BharatBenz - a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.”

Dentsu Creative is a global creative network that transforms brands through modern creativity. Dentsu X is an integrated marketing agency that provides communication and media planning services.

The Chief Executive Officer (CEO) of Dentsu X - Jose Leon said, “It is an honor to partner with BharatBenz, a brand that stands for quality, reliability, and efficiency in the Indian commercial vehicle industry. We are confident that our integrated approach and data-driven solutions will help the brand achieve its business objectives and make BharatBenz customers even more successful. This collaboration marks the beginning of an exciting journey, and we look forward to contributing to the continued success of BharatBenz.”

With this newly formed partnership, BharatBenz is aiming for its future growth by making use of Dentsu’s media and communication services.