Ashok Leyland Opens Fifth LCV Dealership in West Bengal

Key Highlights:

• Ashok Leyland inaugurated its fifth Light Commercial Vehicle (LCV) dealership in West Bengal, located in Siliguri.
• The new dealership, operated by Happie Trucking, includes a dedicated workshop at Debgram, New Jalpaiguri.
• The facility is equipped with advanced tools, quick-service bays, and robust infrastructure for better customer service.
• The company’s LCV range includes the DOST, BADA DOST, PARTNER, and MiTR, catering to inter- and intra-city transport needs.
• Ashok Leyland has over five lakh LCVs in operation and a strong service network of 1,700 outlets nationwide.

Ashok Leyland, a leading commercial vehicle manufacturer and part of the Hinduja Group, has opened its fifth Light Commercial Vehicle (LCV) dealership in West Bengal. The new dealership, located at Eastern Bypass Road, Bhaktinagar, Siliguri, aims to meet the increasing demand for LCVs while enhancing customer service in the region.

Advanced Workshop in New Jalpaiguri

The new LCV dealership, located at Eastern Bypass Road, Bhaktinagar, Siliguri, is operated by Happie Trucking. It also features a dedicated workshop facility at Debgram, New Jalpaiguri. Both locations are equipped with advanced tools, quick-service bays, and robust infrastructure. This ensures a superior customer experience.

Ashok Leyland is leveraging the economic expansion and infrastructure development in eastern India through the Siliguri dealership. The business aims to increase its market dominance in the commercial vehicle sector by meeting the unique needs of clients and providing dependable post-purchase assistance.

Focus on Eastern Market Growth

Viplav Shah, Head of the LCV Business at Ashok Leyland, highlighted the importance of West Bengal and Eastern India as key markets. He noted that the region offers significant growth opportunities and expressed confidence in the dealership’s role in strengthening Ashok Leyland’s presence. Shah attributed the success of the DOST and BADA DOST ranges to the company’s robust products and extensive network.

Diverse range of LCVs

Ashok Leyland’s LCV lineup includes the popular DOST, BADA DOST, PARTNER, and MiTR models. The BADA DOST, available in four variants (i2, i3+, i4, and i5), features an 80 hp BS6 engine offering excellent power, mileage, and payload capacity, suitable for both urban and rural applications.

Strong Network and Customer Support

With over five lakh LCVs operating across India, Ashok Leyland has a strong foothold in the market. Its products are manufactured at the state-of-the-art Hosur plant, and the company operates over 1,700 outlets nationwide, ensuring service centres are accessible every 75 km along major highways.

Commitment to Customer Satisfaction

Ashok Leyland’s focus on after-sales service retention has resulted in 70% of customers returning to dealer workshops even after the warranty period. This highlights the company’s dedication to building long-term customer relationships.

Also Read: Ashok Leyland Partners with Madhya Pradesh Gramin Bank for Vehicle Financing

CMV360 Says

Ashok Leyland’s expansion in Siliguri shows its focus on reaching more customers in Eastern India. With a strong service network and reliable vehicles, this new dealership will help the company grow while supporting local businesses with better commercial vehicle options.