Eicher Tractors Celebrates 66 Years with ‘Saath Saath’ Music Video, Honouring Farmers Journey

Key Highlights

• Eicher Tractors completes 66 years in India.

• Launch of official “Saath Saath” music video.

• Campaign celebrates farmers and their stories.

• Focus on trust, loyalty, and togetherness.

• A tribute to generations of farming families.

Eicher Tractors has completed 66 successful years in India. To celebrate this special milestone, the company has launched an official music video titled “Saath Saath.” The campaign highlights the deep and long-standing relationship between farmers and their tractors.

The message of the campaign is clear and emotional, every farm has a story. It speaks about new beginnings, strong belief, hard work, and the many roads travelled together over the years.

Celebrating 66 Years of Trust and Partnership

For more than six decades, Eicher Tractors has been a part of India’s farming journey. The new “Saath Saath” music video marks this important achievement and reflects the company’s gratitude toward the farming community.

The video beautifully shows farming families standing proudly with their tractors. It captures real emotions and moments from daily farm life, showing how tractors have supported farmers in every season.

‘Saath Saath’ - A Story of Staying Together

The theme “Saath Saath” means staying together through every situation. Through this campaign, Eicher Tractors shares how it has worked side by side with farmers during both struggles and successes.

From land preparation to harvest time, tractors have played a key role in every important stage of farming. The music video highlights this strong connection and the shared journey built over many years.

More Than a Machine: A True Farming Companion

The campaign presents the tractor as more than just equipment. It shows the tractor as a trusted partner that supports families across generations. Many farmers have relied on Eicher tractors for years, building a bond based on trust, reliability, and performance.

This long relationship between the brand and farmers is the heart of the “Saath Saath” campaign. It reflects loyalty, family values, and dedication to hard work.

A Tribute to Farmers and Their Stories

With the launch of the “Saath Saath” music video, Eicher Tractors expresses heartfelt thanks to farmers for their continuous support and belief in the brand. The campaign stands as a tribute to togetherness and the strong connection shared between Eicher Tractors and India’s farming community.

As the company completes 66 years in India, the message remains simple and powerful, walking “Saath Saath” with farmers, today and always.

Also Read: CNH India to Resume US Tractor Exports After Trade Deal, Plans ₹1,800 Crore Investment

CMV360 Says

Celebrating 66 years in India, Eicher Tractors strengthens its bond with farmers through the heartfelt “Saath Saath” music video. The campaign beautifully reflects trust, loyalty, and shared growth across generations. By showcasing real farming families and their journeys, the brand honours the strong partnership built over decades. The initiative highlights togetherness and reaffirms Eicher’s commitment to standing beside farmers in every season and milestone.