Mahindra Group Appoints Harsh K. Rai as CEO of Farm Division and Gromax

Key Highlights

• Harsh K. Rai appointed CEO of Farm Division and Gromax.

• Focus on strengthening farm mechanisation in India.

• Early field visits to meet farmers, dealers, and teams.

• Emphasis on trust, innovation, and rural partnerships.

• Plans to invest in new technologies and expansion.

Mahindra Group has appointed Harsh K. Rai as the new CEO of its Farm Division and Gromax. The announcement marks an important leadership change as the company looks to further strengthen its position in India’s agricultural machinery market.

Harsh K. Rai shared the update on LinkedIn, saying he is back in India and feels deeply connected to his roots as he takes on this responsibility. His appointment comes at a time when Mahindra is focusing on expanding its farm equipment business and improving support for farmers across the country.

Early Field Visits and Farmer Connect

Soon after stepping into the new role, Rai began visiting different regions to connect directly with employees, dealers, partners, and farmers. During his first few weeks, he met teams on the ground and interacted closely with the farming community.

These visits helped him understand the company’s strong relationship with farmers and the trust it has built over the years. He also observed how closely Mahindra’s teams work with farmers to understand their practical needs and offer timely solutions. Company sources indicate that Rai is giving high priority to field-level feedback to shape future strategies and improve service delivery, especially in rural markets.

Focus on Trust, Innovation, and Growth

Rai highlighted Mahindra’s long-standing presence in the agriculture sector and its strong foundation of trust. He noted that the company has consistently worked towards supporting farmers through reliable products and services.

Under his leadership, the focus will remain on strengthening farm mechanisation in India. This includes expanding access to modern agricultural equipment, introducing improved machinery, and supporting farmers with better solutions that increase productivity.

Strengthening the Farm Equipment Business

Mahindra’s Farm Division and Gromax are key pillars of the group’s agriculture portfolio. As CEO, Rai will be responsible for the overall performance, business strategy, and future expansion plans of both businesses.

The company is expected to continue investing in new technologies and innovative equipment to meet the changing needs of Indian farmers. Building stronger partnerships in rural areas and expanding the reach of farm mechanisation are likely to remain top priorities.

With Harsh K. Rai at the helm, Mahindra’s Farm Division and Gromax are set to further deepen their connection with farmers while driving growth and innovation in India’s agricultural machinery sector.

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CMV360 Says

With Harsh K. Rai taking charge as CEO of Mahindra’s Farm Division and Gromax, the company is set to strengthen its leadership in India’s agricultural machinery sector. His early focus on field visits, farmer engagement, and ground-level feedback reflects a practical approach to growth. Backed by Mahindra’s strong legacy and trust among farmers, the new leadership aims to expand farm mechanisation, improve technology adoption, and drive sustainable progress across rural markets.